Table 1

Keywords used for systematic literature review (search performed on August 25, 2025, at Link to the website)

Digital innovation adoptionCompetitive strategySmall and medium enterprises
“Digital Innovation adoption*” or“Competitive Strategy” or“Small and Medium Enterprise*” or
“Digital Innovation*” or“Competitive Advantage” or“SME*” or
“Digital technology adoption” or“Strategic Competitiveness” or“Small and Medium-Sized Enterprises” or
“Digital Transformation” or“Competitiveness” or“Smes” or
“Digital Orientation” or“Digital Strategy” or“SMEs” or
“AI” or“Strategic Management” or“Small and Medium Enterprises” or
“Industry 4.0” or“Operational Performance”“Small-and-medium Enterprise*”
“Cloud Computing” or“Sustainable Competitive Advantage” or“Small to Medium-sized Enterprise*”
“Blockchain” or“Productivity” or 
“Internet of Things” or“Strategic Positioning” or 
“Artificial Intelligence” or“Business Strategy” 
“Digital Twin” or  
“Diffusion of Innovation*” or  
“Innovation Diffusion”  
Source(s): Authors’ own work
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