Table 2 Full sample and sub-groups means...

Table 2

Full sample and sub-groups means (M) and standard deviations (SDs)

		PO		PE		NE		TER		APA
Brand	n	M	SD	M	SD	M	SD	M	SD	M	SD
Brand x	379	3.80	1.65	3.42	1.69	2.34	1.20	3.28	1.76	3.30	2.06
Brand y	379	3.03	1.71	2.77	1.68	2.14	1.20	2.74	1.79	3.80	2.08
x High PO	46	5.52	0.83	5.16	1.16	2.50	1.15	5.04	1.47	1.95	1.15
y High PO	46	5.10	0.79	4.80	1.11	2.13	1.11	4.55	1.58	1.99	1.16
x High PO	206	4.13	1.65	3.67	1.67	2.37	1.20	3.54	1.72	3.08	2.12
y Low PO	206	3.25	1.74	2.91	1.69	2.23	1.25	2.92	1.83	3.64	2.04
x Low PO	127	2.62	0.94	2.37	1.12	2.24	1.21	2.21	1.16	4.14	1.86
y Low PO	127	1.93	0.86	1.82	0.97	1.99	1.13	1.80	1.06	4.72	1.89

		PO		PE		NE		TER		APA
Brand	n	M	SD	M	SD	M	SD	M	SD	M	SD
Brand x	379	3.80	1.65	3.42	1.69	2.34	1.20	3.28	1.76	3.30	2.06
Brand y	379	3.03	1.71	2.77	1.68	2.14	1.20	2.74	1.79	3.80	2.08
x High PO	46	5.52	0.83	5.16	1.16	2.50	1.15	5.04	1.47	1.95	1.15
y High PO	46	5.10	0.79	4.80	1.11	2.13	1.11	4.55	1.58	1.99	1.16
x High PO	206	4.13	1.65	3.67	1.67	2.37	1.20	3.54	1.72	3.08	2.12
y Low PO	206	3.25	1.74	2.91	1.69	2.23	1.25	2.92	1.83	3.64	2.04
x Low PO	127	2.62	0.94	2.37	1.12	2.24	1.21	2.21	1.16	4.14	1.86
y Low PO	127	1.93	0.86	1.82	0.97	1.99	1.13	1.80	1.06	4.72	1.89

Note(s): PO = Psychological ownership; PE = Positively valenced engagement; NE = Negatively valenced engagement; TER = Territoriality; APA = Apathy

Source(s): Authors’ own work

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