Table 6 The moderating effect of...

Table 6

The moderating effect of perceived subjective social status on the impact of retro packaging design on groundedness and perceived efforts

Variable	The moderating effect
Groundedness
Perceived efforts

Variable	The moderating effect
Groundedness	A bar graph showing the moderating effect of perceived subjective social status on groundedness.The bar graph compares the impact of retro and non-retro packaging design on groundedness across low and high perceived subjective social status (PSSS) levels. The graph features four vertical bars grouped in pairs, with two bars for low PSSS and two bars for high PSSS. The x-axis is labeled with 'Low PSSS' and 'High PSSS', while the y-axis is labeled with 'Groundedness'. The blue bars represent retro packaging design, and the green bars represent non-retro packaging design. For low PSSS, the retro design bar reaches approximately 4.79, and the non-retro design bar reaches approximately 4.20. For high PSSS, the retro design bar reaches approximately 4.86, and the non-retro design bar reaches approximately 4.88. The graph indicates that retro design more strongly triggers groundedness when PSSS is low, while there are no significant differences in groundedness when PSSS is high. All values are approximated.
Perceived efforts	A bar graph comparing perceived efforts based on retro and non-retro packaging designs and perceived subjective social status (PSSS).A bar graph compares perceived efforts based on retro and non-retro packaging designs and perceived subjective social status (PSSS). The horizontal axis is labeled 'Low PSSS' and 'High PSSS', and the vertical axis is labeled 'Perceived Efforts' with values ranging from 0.000 to 6.000. There are four vertical bars: two for Low PSSS and two for High PSSS. The bars for Low PSSS show Retro at 5.72 and Non-retro at 4.11. The bars for High PSSS show Retro at 4.67 and Non-retro at 4.73. The color scheme uses blue for Retro and green for Non-retro. The graph indicates that when PSSS is low, retro design triggers higher perceived efforts compared to non-retro design. When PSSS is high, there are no significant differences in perceived efforts between retro and non-retro designs.

Variable

The moderating effect

Groundedness

A bar graph showing the moderating effect of perceived subjective social status on groundedness.

The bar graph compares the impact of retro and non-retro packaging design on groundedness across low and high perceived subjective social status (PSSS) levels. The graph features four vertical bars grouped in pairs, with two bars for low PSSS and two bars for high PSSS. The x-axis is labeled with 'Low PSSS' and 'High PSSS', while the y-axis is labeled with 'Groundedness'. The blue bars represent retro packaging design, and the green bars represent non-retro packaging design. For low PSSS, the retro design bar reaches approximately 4.79, and the non-retro design bar reaches approximately 4.20. For high PSSS, the retro design bar reaches approximately 4.86, and the non-retro design bar reaches approximately 4.88. The graph indicates that retro design more strongly triggers groundedness when PSSS is low, while there are no significant differences in groundedness when PSSS is high. All values are approximated.

Perceived efforts

A bar graph comparing perceived efforts based on retro and non-retro packaging designs and perceived subjective social status (PSSS).

A bar graph compares perceived efforts based on retro and non-retro packaging designs and perceived subjective social status (PSSS). The horizontal axis is labeled 'Low PSSS' and 'High PSSS', and the vertical axis is labeled 'Perceived Efforts' with values ranging from 0.000 to 6.000. There are four vertical bars: two for Low PSSS and two for High PSSS. The bars for Low PSSS show Retro at 5.72 and Non-retro at 4.11. The bars for High PSSS show Retro at 4.67 and Non-retro at 4.73. The color scheme uses blue for Retro and green for Non-retro. The graph indicates that when PSSS is low, retro design triggers higher perceived efforts compared to non-retro design. When PSSS is high, there are no significant differences in perceived efforts between retro and non-retro designs.

Source(s): Authors’ own work

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