Table 2. Reliability, validity and... | Emerald Publishing

Table 2.

Reliability, validity and factor loadings

Constructs	Factor loadings	Cronbach’s alpha	AVE	Composite reliability
Customer engagement	0.793	0.889	0.601	0.913
	0.721
	0.746
	0.792
	0.747
	0.804
	0.820
Facilitating conditions	0.788	0.928	0.665	0.941
	0.790
	0.873
	0.859
	0.829
	0.820
	0.808
	0.749
Social influence	0.882	0.905	0.726	0.930
	0.913
	0.820
	0.849
	0.792
Content availability	0.837	0.861	0.644	0.900
	0.824
	0.775
	0.803
	0.770
Customer satisfaction	0.883	0.854	0.774	0.911
	0.869
	0.886
Willingness to pay	0.811	0.897	0.709	0.924
	0.871
	0.812
	0.868
	0.846
Habit	0.864	0.908	0.647	0.927
	0.827
	0.863
	0.831
	0.790
	0.759
	0.678

Constructs	Factor loadings	Cronbach’s alpha	AVE	Composite reliability
Customer engagement	0.793	0.889	0.601	0.913
	0.721
	0.746
	0.792
	0.747
	0.804
	0.820
Facilitating conditions	0.788	0.928	0.665	0.941
	0.790
	0.873
	0.859
	0.829
	0.820
	0.808
	0.749
Social influence	0.882	0.905	0.726	0.930
	0.913
	0.820
	0.849
	0.792
Content availability	0.837	0.861	0.644	0.900
	0.824
	0.775
	0.803
	0.770
Customer satisfaction	0.883	0.854	0.774	0.911
	0.869
	0.886
Willingness to pay	0.811	0.897	0.709	0.924
	0.871
	0.812
	0.868
	0.846
Habit	0.864	0.908	0.647	0.927
	0.827
	0.863
	0.831
	0.790
	0.759
	0.678

Source(s): Created by authors