Table 4. Correlations among independent... | Emerald Publishing

Table 4.

Correlations among independent variables with the square roots of AVEs

Constructs	Customer engagement	Facilitating conditions	Social influence	Content availability	Customer satisfaction	Willingness to pay	Habit
Customer engagement	(0.776)
Facilitating conditions	0.696	(0.815)
Social influence	0.710	0.579	(0.852)
Content availability	0.771	0.671	0.736	(0.802)
Customer satisfaction	0.687	0.705	0.650	0.686	(0.880)
Willing to pay	0.737	0.747	0.589	0.694	0.840	(0.842)
Habit	0.771	0.735	0.694	0.736	0.649	0.680	(0.804)

Constructs	Customer engagement	Facilitating conditions	Social influence	Content availability	Customer satisfaction	Willingness to pay	Habit
Customer engagement	(0.776)
Facilitating conditions	0.696	(0.815)
Social influence	0.710	0.579	(0.852)
Content availability	0.771	0.671	0.736	(0.802)
Customer satisfaction	0.687	0.705	0.650	0.686	(0.880)
Willing to pay	0.737	0.747	0.589	0.694	0.840	(0.842)
Habit	0.771	0.735	0.694	0.736	0.649	0.680	(0.804)

Source(s): Created by authors