Table 2 Data overview Data type... | Emerald Publishing

Table 2

Data overview

Data type	Description	Purpose
Primary data
Interviews	Interviews with different departments and personnel critical in the new product launch process: Business development manager (1), product line managers (5) Global Marketing Communications (2), regional marketing communications (5), regional sales (7)	To understand the organization's, products, markets and the different legitimation strategies employed in the different markets
Workshop/Review session	Review and corroboration of findings:	To validate findings gathered from the interviews
Workshop/Review session	Chief Technology Officer (1), Business development manager (1)^a, Vice president for portfolio and services (1)	This session with the top management provided additional information on new product legitimation in the different markets served by the organization which was not divulged to us during the interviews with relevant teams and staff
Secondary data
Archival data	(a) Organization's archival data:	To understand new product launch process
	Standard operation procedures for life sciences product launch, the organization's website, internal reports, communication materials	To understand the personnel involved and their roles in new product launch
	(b) Industry archival data:	To understand the industry the organization operates in which was beneficial in understanding the different legitimation strategies the organization employed during new product launch
	Industry reports

Data type	Description	Purpose
Primary data
Interviews	Interviews with different departments and personnel critical in the new product launch process: Business development manager (1), product line managers (5) Global Marketing Communications (2), regional marketing communications (5), regional sales (7)	To understand the organization's, products, markets and the different legitimation strategies employed in the different markets
Workshop/Review session	Review and corroboration of findings:	To validate findings gathered from the interviews
Workshop/Review session	Chief Technology Officer (1), Business development manager (1)^a, Vice president for portfolio and services (1)	This session with the top management provided additional information on new product legitimation in the different markets served by the organization which was not divulged to us during the interviews with relevant teams and staff
Secondary data
Archival data	(a) Organization's archival data:	To understand new product launch process
	Standard operation procedures for life sciences product launch, the organization's website, internal reports, communication materials	To understand the personnel involved and their roles in new product launch
	(b) Industry archival data:	To understand the industry the organization operates in which was beneficial in understanding the different legitimation strategies the organization employed during new product launch
	Industry reports

Note(s):

a

Second session

Source(s): Authors’ own work