Table 1 Frequency distribution of...

Table 1

Frequency distribution of sociodemographic characteristics of study participants

Demographic factors		Frequency %	Variance	t
Age	18–24	42.8	1.507	40.909
	25–34	32.0
	35–44	9.8
	45–54	8.0
	55 and above	7.3
Gender	Male	51.7	0.250	72.648
Gender	Female	48.3	0.250	72.648
Geographic location	Urban	38.5	0.552	59.855
	Semi-urban	41.5
	Rural	20.0
Education level	High school	5.8	0.431	91.138
	Undergraduate	47.5
	Postgraduate	43.3
	Others	3.3
Device preference for OTT consumption	Smartphone	11.7	0.985	74.465
	Tablet	13.3
	Laptop/Computer	36.7
	Smart TV	38.3
Current subscription status	Subscribed to 1 OTT platform	18.3	0.721	63.140
	Subscribed to 2–3 OTT platforms	54.5
	Subscribed to 4 or more	17.2
	Not subscribed	10.0
Average weekly screen time on OTT platforms	Less than 3 h	6.8	0.991	81.366
	3–6 h	9.3
	6–10 h	39.2
	10–15 h	35.7
	More than 15 h	9.0

Demographic factors		Frequency %	Variance	t
Age	18–24	42.8	1.507	40.909
	25–34	32.0
	35–44	9.8
	45–54	8.0
	55 and above	7.3
Gender	Male	51.7	0.250	72.648
Gender	Female	48.3	0.250	72.648
Geographic location	Urban	38.5	0.552	59.855
	Semi-urban	41.5
	Rural	20.0
Education level	High school	5.8	0.431	91.138
	Undergraduate	47.5
	Postgraduate	43.3
	Others	3.3
Device preference for OTT consumption	Smartphone	11.7	0.985	74.465
	Tablet	13.3
	Laptop/Computer	36.7
	Smart TV	38.3
Current subscription status	Subscribed to 1 OTT platform	18.3	0.721	63.140
	Subscribed to 2–3 OTT platforms	54.5
	Subscribed to 4 or more	17.2
	Not subscribed	10.0
Average weekly screen time on OTT platforms	Less than 3 h	6.8	0.991	81.366
	3–6 h	9.3
	6–10 h	39.2
	10–15 h	35.7
	More than 15 h	9.0

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