Descriptive statistics of key constructs
| Growth and adoption factors | Mean ± SD | t |
|---|---|---|
| OTT platform subscription continuity | 3.85 ± 0.89 | 105.194 |
| Digital content localization | 3.76 ± 0.89 | 103.175 |
| Cross-platform accessibility | 3.84 ± 0.85 | 110.775 |
| Social media influence on content discovery | 3.82 ± 0.79 | 117.035 |
| Pricing sensitivity and subscription bundling | 3.81 ± 0.86 | 108.400 |
| User-generated content feedback impact | 3.85 ± 0.83 | 112.839 |
| Perceived value of on-demand viewing | 3.86 ± 0.88 | 106.745 |
| Growth and adoption factors | Mean ± SD | |
|---|---|---|
| OTT platform subscription continuity | 3.85 ± 0.89 | 105.194 |
| Digital content localization | 3.76 ± 0.89 | 103.175 |
| Cross-platform accessibility | 3.84 ± 0.85 | 110.775 |
| Social media influence on content discovery | 3.82 ± 0.79 | 117.035 |
| Pricing sensitivity and subscription bundling | 3.81 ± 0.86 | 108.400 |
| User-generated content feedback impact | 3.85 ± 0.83 | 112.839 |
| Perceived value of on-demand viewing | 3.86 ± 0.88 | 106.745 |
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