Pathway analysis through SEM
| Pathway | Estimate | S.E. | C.R. | p | ||
|---|---|---|---|---|---|---|
| Perceived value of on-demand viewing | ← | Digital content localization | 0.093 | 0.039 | 2.374 | 0.018 |
| ← | Cross-platform accessibility | −0.022 | 0.051 | −0.424 | 0.671 | |
| ← | Social media influence on content discovery | 0.412 | 0.045 | 9.074 | *** | |
| ← | Pricing sensitivity and subscription bundling | −0.203 | 0.048 | −4.261 | *** | |
| ← | User-generated content feedback impact | 0.644 | 0.038 | 16.886 | *** | |
| OTT platform subscription continuity | ← | Digital content localization | 0.221 | 0.036 | 6.121 | *** |
| ← | Cross-platform accessibility | 0.411 | 0.047 | 8.772 | *** | |
| ← | Social media influence on content discovery | 0.037 | 0.045 | 0.822 | 0.411 | |
| ← | Pricing sensitivity and subscription bundling | 0.319 | 0.045 | 7.149 | *** | |
| ← | User-generated content feedback impact | −0.023 | 0.043 | −0.533 | 0.594 | |
| ← | Perceived value of on-demand viewing | −0.001 | 0.038 | −0.027 | 0.979 | |
| Pathway | Estimate | S.E. | C.R. | |||
|---|---|---|---|---|---|---|
| Perceived value of on-demand viewing | ← | Digital content localization | 0.093 | 0.039 | 2.374 | 0.018 |
| ← | Cross-platform accessibility | −0.022 | 0.051 | −0.424 | 0.671 | |
| ← | Social media influence on content discovery | 0.412 | 0.045 | 9.074 | *** | |
| ← | Pricing sensitivity and subscription bundling | −0.203 | 0.048 | −4.261 | *** | |
| ← | User-generated content feedback impact | 0.644 | 0.038 | 16.886 | *** | |
| OTT platform subscription continuity | ← | Digital content localization | 0.221 | 0.036 | 6.121 | *** |
| ← | Cross-platform accessibility | 0.411 | 0.047 | 8.772 | *** | |
| ← | Social media influence on content discovery | 0.037 | 0.045 | 0.822 | 0.411 | |
| ← | Pricing sensitivity and subscription bundling | 0.319 | 0.045 | 7.149 | *** | |
| ← | User-generated content feedback impact | −0.023 | 0.043 | −0.533 | 0.594 | |
| ← | Perceived value of on-demand viewing | −0.001 | 0.038 | −0.027 | 0.979 | |
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