Table 1

The logic model of the intervention from the social marketing framework, with the added construct of “context”

Inputs: resourcesOutputs: activitiesOutcomes: Audience responseImpact: Indicators to show levels of impact N/AReturn on investment: Value of changes in behavior N/ACONTEXT (added construct)
Financial resources spent on the intervention
Allocated staff time
  • Researchers' time and effort

  • Health education teachers' time and effort

  • School principals' time and effort

Materials
  • Educational materials: sexual right posters, PowerPoints, video, Kahoot

  • Promotional materials: intervention stickers

  • Incentive materials: Candy for adolescents to answer the questionnaire

  • Materials for teachers for further use: PowerPoint presentations with take-home messages

Allocated time resources
  • hours spent on planning

  • hours spent on school visits

Technology
  • intervention tool

  • data collection and analysis

Stakeholders: Pupils, teachers, school principals
Number of intervention visits h
  • 19 x 3 = 57 visits

Reach and frequency of communications
  • About once a month, the whole class

Education
  • Comprehensive sexuality education sessions

  • Adolescents' satisfaction level

  • Engagement with campaign elements

  • Number of attendees at school classes

  • Campaign awareness

  • Adolescents' changes in sexual health knowledge N/A

  • Adolescents' changes in sexual health attitudes and beliefs N/A

  • Adolescents' changes in sexual health communication N/A

  • Policy changes N/A

Improvements in adolescents' sexual healthEconomic evaluations N/A
  • Physical environment: rural, peri-urban and urban school settings

  • Social environment: interactions with peers, teachers and a researcher

  • Psychological environment: emotional context in classes

  • Historical background: previous sexuality education and sexual knowledge and attitudes of the target population

  • Personal circumstances: individual experiences of target population (13–14-year-olds)

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