Table 9 Path coefficients – mean, p...

Table 9

Path coefficients – mean, p-values of moderators

	Full			Vietnam			China
Hypothesis	Original sample (O)	p-values	Decision	Original sample (O)	p-values	Decision	Original sample (O)	p-values	Decision
PI x A → I = H11	−0.004	0.938	Rejected	0.024	0.697	Rejected	−0.045	0.505	Rejected
BR x A → I = H12	−0.043	0.307	Rejected	−0.063	0.266	Rejected	−0.014	0.814	Rejected

	Full			Vietnam			China
Hypothesis	Original sample (O)	p-values	Decision	Original sample (O)	p-values	Decision	Original sample (O)	p-values	Decision
PI x A → I = H11	−0.004	0.938	Rejected	0.024	0.697	Rejected	−0.045	0.505	Rejected
BR x A → I = H12	−0.043	0.307	Rejected	−0.063	0.266	Rejected	−0.014	0.814	Rejected

Note(s): Abbreviations: IU, Information Understandability; ID, Information Diagnosticity; IQ, Information Quality; AISE, AI Self-Efficacy; PA, Perceived Accountability; AIL, AI Literacy; SI, Social Influence; PP, Perceived Privacy Control; PI, Personal Innovativeness; BR, Brand Reputation; PEOU, Perceived ease to use; APU, Assessment Perceived Utility; A, Acceptance; I, Intention

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