Table 4

Results of the direct effect hypotheses analysis

Hypothesis and pathPath coefficientt-valuep-value
H1a: Tangibility in HEI services → Student retention in HEIs0.0590.6790.497
H1b: Assurance in HEI services → Student retention in HEIs0.0190.2030.839
H1c: Reliability in HEI services → Student retention in HEIs0.0930.6110.541
H1d: Responsiveness in HEI services → Student retention in HEIs0.0660.5860.558
H1e: Empathy in HEI services → Student retention in HEIs0.2431.5050.132
H2a: Tangibility in HEI services → Student satisfaction with HEI services0.2973.181**0.001
H2b: Assurance in HEI services → Student satisfaction with HEI services−0.0450.5120.609
H2c: Reliability in HEI services → Student satisfaction with HEI services0.1461.0000.318
H2d: Responsiveness in HEI services → Student satisfaction with HEI services0.2822.316*0.021
H2e: Empathy in HEI services → Student satisfaction with HEI services0.2722.319*0.020
H3: Student satisfaction with HEI services → Student retention in HEIs0.4673.306**0.001

Note(s): R2 (student retention in HEIs) = 0.781; R2 (student satisfaction with HEI services) = 0.774. *p ≤ 0.01, **p ≤ 0.001

Source(s): Authors’ own work

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