Results of the direct effect hypotheses analysis
| Hypothesis and path | Path coefficient | t-value | p-value |
|---|---|---|---|
| H1a: Tangibility in HEI services → Student retention in HEIs | 0.059 | 0.679 | 0.497 |
| H1b: Assurance in HEI services → Student retention in HEIs | 0.019 | 0.203 | 0.839 |
| H1c: Reliability in HEI services → Student retention in HEIs | 0.093 | 0.611 | 0.541 |
| H1d: Responsiveness in HEI services → Student retention in HEIs | 0.066 | 0.586 | 0.558 |
| H1e: Empathy in HEI services → Student retention in HEIs | 0.243 | 1.505 | 0.132 |
| H2a: Tangibility in HEI services → Student satisfaction with HEI services | 0.297 | 3.181** | 0.001 |
| H2b: Assurance in HEI services → Student satisfaction with HEI services | −0.045 | 0.512 | 0.609 |
| H2c: Reliability in HEI services → Student satisfaction with HEI services | 0.146 | 1.000 | 0.318 |
| H2d: Responsiveness in HEI services → Student satisfaction with HEI services | 0.282 | 2.316* | 0.021 |
| H2e: Empathy in HEI services → Student satisfaction with HEI services | 0.272 | 2.319* | 0.020 |
| H3: Student satisfaction with HEI services → Student retention in HEIs | 0.467 | 3.306** | 0.001 |
| Hypothesis and path | Path coefficient | ||
|---|---|---|---|
| 0.059 | 0.679 | 0.497 | |
| 0.019 | 0.203 | 0.839 | |
| 0.093 | 0.611 | 0.541 | |
| 0.066 | 0.586 | 0.558 | |
| 0.243 | 1.505 | 0.132 | |
| 0.297 | 3.181** | 0.001 | |
| −0.045 | 0.512 | 0.609 | |
| 0.146 | 1.000 | 0.318 | |
| 0.282 | 2.316* | 0.021 | |
| 0.272 | 2.319* | 0.020 | |
| 0.467 | 3.306** | 0.001 |
Note(s): R2 (student retention in HEIs) = 0.781; R2 (student satisfaction with HEI services) = 0.774. *p ≤ 0.01, **p ≤ 0.001
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