Reliability and validity measures of the measurement model
| Cronbach’s alpha | Composite reliability (ρA) | Composite reliability (ρC) | Average variance extracted (AVE) | |
|---|---|---|---|---|
| PV | 0.687 | 0.735 | 0.803 | 0.507 |
| MPD | 0.724 | 0.739 | 0.844 | 0.645 |
| APE | 0.708 | 0.736 | 0.828 | 0.617 |
| API | 0.833 | 0.839 | 0.888 | 0.666 |
| APD | 0.707 | 0.712 | 0.872 | 0.773 |
| PDA | 0.878 | 0.879 | 0.925 | 0.804 |
| DL | 0.807 | 0.809 | 0.886 | 0.721 |
| IL | 0.847 | 0.848 | 0.929 | 0.867 |
| CL | 0.852 | 0.854 | 0.910 | 0.772 |
| EDC | 0.883 | 0.885 | 0.914 | 0.681 |
| CC | 0.875 | 0.877 | 0.914 | 0.728 |
| CUC | 0.859 | 0.859 | 0.914 | 0.780 |
| EC | 0.872 | 0.874 | 0.921 | 0.796 |
| CXM | 0.904 | 0.904 | 0.940 | 0.838 |
| Cronbach’s alpha | Composite reliability (ρA) | Composite reliability (ρC) | Average variance extracted (AVE) | |
|---|---|---|---|---|
| PV | 0.687 | 0.735 | 0.803 | 0.507 |
| MPD | 0.724 | 0.739 | 0.844 | 0.645 |
| APE | 0.708 | 0.736 | 0.828 | 0.617 |
| API | 0.833 | 0.839 | 0.888 | 0.666 |
| APD | 0.707 | 0.712 | 0.872 | 0.773 |
| PDA | 0.878 | 0.879 | 0.925 | 0.804 |
| DL | 0.807 | 0.809 | 0.886 | 0.721 |
| IL | 0.847 | 0.848 | 0.929 | 0.867 |
| CL | 0.852 | 0.854 | 0.910 | 0.772 |
| EDC | 0.883 | 0.885 | 0.914 | 0.681 |
| CC | 0.875 | 0.877 | 0.914 | 0.728 |
| CUC | 0.859 | 0.859 | 0.914 | 0.780 |
| EC | 0.872 | 0.874 | 0.921 | 0.796 |
| CXM | 0.904 | 0.904 | 0.940 | 0.838 |
Source(s): Table by authors
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