Constructs, measurement items, and sources
| Variables and measurement items |
|---|
| Source Attractiveness (Duran and Kelly, 1988) |
| SA1: I want to have a friendly chat with this influencer |
| SA2: We could establish a personal friendship with each other |
| SA3: This influencer would be pleasant to be with |
| Parasocial relationship (Russell et al., 2006) |
| PS1: I would like to meet this influencer in person |
| PS2: If I came across a picture of this influencer, I would definitely watch it |
| PS3: If there were a story about the influencer in a newspaper or on the Internet I would read it |
| PS4: The influencer makes me feel comfortable as if I am with friends |
| PS5: When the influencer shows me how she feels about a green initiative, I follow her advice |
| Social media engagement (Baldus et al., 2015) |
| ENG1: Instagram is very relevant to my life |
| ENG2: I am satisfied with the features provided on Instagram |
| ENG3: Losing Instagram forever would upset me |
| ENG4: Watching Instagram videos is a good use of my time |
| Sustainable festival behaviors |
| Pro-environmental behavioral intentions (Venkatesh et al., 2012) |
| BEH1: I intend to use it to perform the suggested sustainable practices |
| BEH2: I predict I would perform the suggested sustainable practices |
| BEH3: I recommend that others perform the suggested sustainable practices |
| Prosocial behavioral intentions (Zhu et al., 2022) |
| SBEH1: I plan to be kind and respectful to other festivalgoers for my next festival |
| SBEH2: I will try to avoid disrespectful behaviors the next time I attend the festival |
| SBEH3: I plan to keep my socially responsible behavior at my next festival |
| SBEH4: I am willing to be considerate to others while enjoying my next festival |
| SBEH5: For my next festival, I plan to be respectful to other attendees and try not to disturb the surrounding community |
| Variables and measurement items |
|---|
| SA1: I want to have a friendly chat with this influencer |
| SA2: We could establish a personal friendship with each other |
| SA3: This influencer would be pleasant to be with |
| PS1: I would like to meet this influencer in person |
| PS2: If I came across a picture of this influencer, I would definitely watch it |
| PS3: If there were a story about the influencer in a newspaper or on the Internet I would read it |
| PS4: The influencer makes me feel comfortable as if I am with friends |
| PS5: When the influencer shows me how she feels about a green initiative, I follow her advice |
| ENG1: Instagram is very relevant to my life |
| ENG2: I am satisfied with the features provided on Instagram |
| ENG3: Losing Instagram forever would upset me |
| ENG4: Watching Instagram videos is a good use of my time |
| BEH1: I intend to use it to perform the suggested sustainable practices |
| BEH2: I predict I would perform the suggested sustainable practices |
| BEH3: I recommend that others perform the suggested sustainable practices |
| SBEH1: I plan to be kind and respectful to other festivalgoers for my next festival |
| SBEH2: I will try to avoid disrespectful behaviors the next time I attend the festival |
| SBEH3: I plan to keep my socially responsible behavior at my next festival |
| SBEH4: I am willing to be considerate to others while enjoying my next festival |
| SBEH5: For my next festival, I plan to be respectful to other attendees and try not to disturb the surrounding community |
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