Key acronyms and definitions
| Acronym | Full term | Brief definition |
|---|---|---|
| CSR | Corporate Social Responsibility | Voluntary corporate activities that incorporate environmental and social issues into business operations and shareholder relations |
| CSA | Consumer Sustainable Awareness | Perception and acceptance by consumers of environmentally and socially responsible consumption opportunities |
| GM | Green Marketing | Marketing communications of products or brands based on their environmental benefit or reduced ecological impact |
| BL | Brand Loyalty | The strength of the psychological and behavioral loyalty a consumer has towards a specific brand |
| SIT | Social Identity Theory | A theory based on the assumption that individuals describe themselves in terms of social categories and act according to group norms |
| VBN | Value–Belief–Norm Theory | A model linking personal values, consequence beliefs, and moral values with environmentally responsible behaviour |
| PCE | Perceived Corporate Ethicality | Perception of customers towards a firm's ethical practice in the environmental and societal domain |
| EE | Employee Engagement | Active participation of employees in CSR activities is known to the public |
| Acronym | Full term | Brief definition |
|---|---|---|
| CSR | Corporate Social Responsibility | Voluntary corporate activities that incorporate environmental and social issues into business operations and shareholder relations |
| CSA | Consumer Sustainable Awareness | Perception and acceptance by consumers of environmentally and socially responsible consumption opportunities |
| GM | Green Marketing | Marketing communications of products or brands based on their environmental benefit or reduced ecological impact |
| BL | Brand Loyalty | The strength of the psychological and behavioral loyalty a consumer has towards a specific brand |
| SIT | Social Identity Theory | A theory based on the assumption that individuals describe themselves in terms of social categories and act according to group norms |
| VBN | Value–Belief–Norm Theory | A model linking personal values, consequence beliefs, and moral values with environmentally responsible behaviour |
| PCE | Perceived Corporate Ethicality | Perception of customers towards a firm's ethical practice in the environmental and societal domain |
| EE | Employee Engagement | Active participation of employees in CSR activities is known to the public |
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