Table 1

Semiotic ladder layers and examples from related studies

Semiotic ladder layerFocusExamples from prior studies
Physical worldConcerns the material properties of signsPhysical infrastructure in web IS (Arantes, 2013), and physical devices in assistive technology development (Paim and Prietch, 2020)
EmpiricsConcerns the statistical and technical properties of signsBandwidth, transmission efficiency (Arantes, 2013), throughput capacity, and signal-to-noise ratios (Luo and Liu, 2009)
SyntacticsConcerns the structural rules and formal representations used to organise signsProgramming languages, markup languages, file systems, and browsers in web IS (Arantes, 2013)
SemanticsConcerns the meaning of signs and what they representInterpretation and contextualisation of information to support decision-making and business processes (Liu, 2000; Mingers and Willcocks, 2017)
PragmaticsConcerns the intentions and practical consequences associated with the use of signsUser intentions (Arantes, 2013), design requirements, and application customisation needs (Nicastro et al., 2015)
Social worldConcerns how signs shape human interactions, social structures, norms, and obligationsCultural norms, belief systems, legal frameworks, and obligations emerging from communicative practices (Arantes, 2013; Mingers and Willcocks, 2017)
Source(s): Authors’ own work

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