Table 2

Demographic profile of respondents

Profile of respondents (n = 200)FrequencyPercentage (%)
GenderMale8140.5
Female11959.5
Age<306331.5
30–406733.5
>407035
Educational levelJunior and senior high school8743.5
Diploma3417
Bachelor degree6231
Master and doctoral degree178.5
Business domicileBanten115.5
Special Capital Region of Jakarta168
West Java199.5
Central Java3819
Special Region of Yogyakarta10150.5
East Java157.5
Business tenure (year)<13115.5
1–36532.5
4–76532.5
>73919.5
Business typeFood and Beverage Industry (street food)10753.5
Bakery and Pastry Shop157.5
Food Processing Sector157.5
Restaurant and Café147
Eatery/Warung4723.5
Other21
Business scaleMicro scale (1–5 employees)16884
Small scale (6–19 employees)2713.5
Medium scale (>20 employees)52.5
Ownership statusSole proprietorship12462
Partnership (franchise)4623
Family-owned business3015
Monthly turnover< IDR 10 million14974.5
IDR 10–50 million3718.5
>IDR 50 million147
Source(s): Authors' data processing results

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