Direct effects (standardized solution)
| Structural relation | β | rSE | t-value | R2 | Verification |
|---|---|---|---|---|---|
| H1: FoMO-Personal → FoMO-Social | 0.47 | 0.15 | 5.04 | 0.22 | Supported |
| H2a: FoMO-Personal → BEL | 0.09 | 0.10 | 2.58 | 0.45 | Supported |
| H2b: FoMO-Social → BEL | 0.62 | 0.03 | 10.38 | Supported | |
| H2c: CHC → BEL | 0.07 | 0.09 | 2.28 | Supported | |
| H3a: BEL → INT | 0.59 | 0.07 | 5.75 | 0.42 | Supported |
| H3b: CHC → INT | 0.21 | 0.24 | 14.00 | Supported |
| Structural relation | β | rSE | Verification | ||
|---|---|---|---|---|---|
| 0.47 | 0.15 | 5.04 | 0.22 | ||
| 0.09 | 0.10 | 2.58 | 0.45 | ||
| 0.62 | 0.03 | 10.38 | |||
| 0.07 | 0.09 | 2.28 | |||
| 0.59 | 0.07 | 5.75 | 0.42 | ||
| 0.21 | 0.24 | 14.00 |
Note(s): BEL, Tendency to purchase based on the need to belong
CHC, Credibility of health claims; INT, Intention to purchase
All t-values are significant at p < 0.005; β, Standard coefficient
rSE, Robust standard error; t, t robust test; R2, Coefficient of determination
Source(s): Authors’ own work
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