Factor analysis
| Factor | Mean | SD | KMO | Bartlett’s sig | TVE | Cronbach α | Loadings | CR | AVE |
|---|---|---|---|---|---|---|---|---|---|
| Privacy concerns | 3.53 | 0.92 | 0.83 | < 0.001 | 74.82 | 0.89 | > 0.79 | 0.92 | 0.75 |
| Privacy control | 2.65 | 0.94 | 0.85 | < 0.001 | 84.11 | 0.94 | > 0.89 | 0.96 | 0.84 |
| Perceived effectiveness of privacy policy | 3.31 | 0.91 | 0.74 | < 0.001 | 86.45 | 0.92 | > 0.90 | 0.95 | 0.86 |
| Perceived risks | |||||||||
| Perceived privacy risk | 3.39 | 0.80 | 0.82 | < 0.001 | 76.37 | 0.90 | > 0.85 | 0.93 | 0.76 |
| Performance risk | 3.30 | 0.74 | 0.70 | < 0.001 | 66.91 | 0.75 | > 0.82 | 0.86 | 0.67 |
| Perceived social risk | 2.87 | 1.01 | 0.75 | < 0.001 | 81.56 | 0.89 | > 0.89 | 0.93 | 0.82 |
| Trust | 3.45 | 0.75 | 0.82 | < 0.001 | 67.63 | 0.90 | > 0.75 | 0.93 | 0.68 |
| Perceived benefits | |||||||||
| Perceived benefits for work | 3.41 | 0.78 | 0.72 | < 0.001 | 80.64 | 0.88 | > 0.86 | 0.93 | 0.81 |
| Perceived personalized benefits | 3.67 | 0.73 | 0.74 | < 0.001 | 85.53 | 0.92 | > 0.91 | 0.95 | 0.86 |
| Intention to use | 3.10 | 0.85 | 0.83 | < 0.001 | 80.73 | 0.92 | > 0.87 | 0.95 | 0.81 |
| Factor | Mean | Bartlett’s sig | Cronbach α | Loadings | |||||
|---|---|---|---|---|---|---|---|---|---|
| Privacy concerns | 3.53 | 0.92 | 0.83 | < 0.001 | 74.82 | 0.89 | > 0.79 | 0.92 | 0.75 |
| Privacy control | 2.65 | 0.94 | 0.85 | < 0.001 | 84.11 | 0.94 | > 0.89 | 0.96 | 0.84 |
| Perceived effectiveness of privacy policy | 3.31 | 0.91 | 0.74 | < 0.001 | 86.45 | 0.92 | > 0.90 | 0.95 | 0.86 |
| Perceived privacy risk | 3.39 | 0.80 | 0.82 | < 0.001 | 76.37 | 0.90 | > 0.85 | 0.93 | 0.76 |
| Performance risk | 3.30 | 0.74 | 0.70 | < 0.001 | 66.91 | 0.75 | > 0.82 | 0.86 | 0.67 |
| Perceived social risk | 2.87 | 1.01 | 0.75 | < 0.001 | 81.56 | 0.89 | > 0.89 | 0.93 | 0.82 |
| Trust | 3.45 | 0.75 | 0.82 | < 0.001 | 67.63 | 0.90 | > 0.75 | 0.93 | 0.68 |
| Perceived benefits for work | 3.41 | 0.78 | 0.72 | < 0.001 | 80.64 | 0.88 | > 0.86 | 0.93 | 0.81 |
| Perceived personalized benefits | 3.67 | 0.73 | 0.74 | < 0.001 | 85.53 | 0.92 | > 0.91 | 0.95 | 0.86 |
| Intention to use | 3.10 | 0.85 | 0.83 | < 0.001 | 80.73 | 0.92 | > 0.87 | 0.95 | 0.81 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.