Table 4.

Factor analysis

FactorMeanSDKMOBartlett’s sigTVECronbach αLoadingsCRAVE
Privacy concerns3.530.920.83< 0.00174.820.89> 0.790.920.75
Privacy control2.650.940.85< 0.00184.110.94> 0.890.960.84
Perceived effectiveness of privacy policy3.310.910.74< 0.00186.450.92> 0.900.950.86
Perceived risks
Perceived privacy risk3.390.800.82< 0.00176.370.90> 0.850.930.76
Performance risk3.300.740.70< 0.00166.910.75> 0.820.860.67
Perceived social risk2.871.010.75< 0.00181.560.89> 0.890.930.82
Trust3.450.750.82< 0.00167.630.90> 0.750.930.68
Perceived benefits
Perceived benefits for work3.410.780.72< 0.00180.640.88> 0.860.930.81
Perceived personalized benefits3.670.730.74< 0.00185.530.92> 0.910.950.86
Intention to use3.100.850.83< 0.00180.730.92> 0.870.950.81
Source(s): Authors’ own work

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