Table 5. Discriminant validity... | Emerald Publishing

Table 5.

Discriminant validity (Fornell–Larcker criterion)

Factor	Privacy concerns	Privacy control	Perceived effectiveness of privacy policy	Perceived privacy risk	Performance risk	Trust	Perceived social risk	Perceived benefits for work	Perceived personalized benefits	Intention to use
Privacy concerns	0.865
Privacy control	−0.314	0.917
Perceived effectiveness of privacy policy	−0.168	0.491	0.930
Perceived privacy risk	0.507	−0.240	−0.192	0.874
performance risk	0.396	−0.198	−0.121	0.512	0.818
Trust	−0.133	0.326	0.519	−0.162	−0.111	0.903
Perceived social risk	0.199	−0.080	−0.103	0.229	0.276	−0.162	0.822
Perceived benefits for work	−0.086	0.279	0.342	−0.161	−0.181	0.347	−0.134	0.898
Perceived personalized benefits	0.084	0.145	0.263	−0.057		0.300	−0.060	0.514	0.925
Intention to use	−0.242	0.447	0.367	−0.293	−0.270	0.390	0.148	0.601	0.392	0.898

Factor	Privacy concerns	Privacy control	Perceived effectiveness of privacy policy	Perceived privacy risk	Performance risk	Trust	Perceived social risk	Perceived benefits for work	Perceived personalized benefits	Intention to use
Privacy concerns	0.865
Privacy control	−0.314	0.917
Perceived effectiveness of privacy policy	−0.168	0.491	0.930
Perceived privacy risk	0.507	−0.240	−0.192	0.874
performance risk	0.396	−0.198	−0.121	0.512	0.818
Trust	−0.133	0.326	0.519	−0.162	−0.111	0.903
Perceived social risk	0.199	−0.080	−0.103	0.229	0.276	−0.162	0.822
Perceived benefits for work	−0.086	0.279	0.342	−0.161	−0.181	0.347	−0.134	0.898
Perceived personalized benefits	0.084	0.145	0.263	−0.057		0.300	−0.060	0.514	0.925
Intention to use	−0.242	0.447	0.367	−0.293	−0.270	0.390	0.148	0.601	0.392	0.898

Source(s): Authors’ own work