Table 8.

Direct and indirect effects of the model factors

FactorPerceived effectiveness of privacy policyPrivacy controlPrivacy concernsPerceived risksPerceived benefitsTrust
Privacy control
D0.517
I
T0.517
Privacy concerns
D−0.343
I−0.177
T−0.177−0.343
Perceived risks
D−0.1330.481
I−0.085−0.165
T−0.218−0.1650.481
Perceived benefits
D0.2940.1220.135−0.163
I0.075−0.019−0.079
T0.3690.1030.056−0.163
Trust
D0.444−0.0800.233
I0.1030.037−0.025−0.038
T0.5480.037−0.025−0.1180.233
Intention to use
D0.247−0.100−0.1360.4240.093
I0.3820.104−0.044−0.0800.022
T0.3820.351−0.144−0.2160.4460.093
Source(s): Authors’ own work

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