Direct and indirect effects of the model factors
| Factor | Perceived effectiveness of privacy policy | Privacy control | Privacy concerns | Perceived risks | Perceived benefits | Trust |
|---|---|---|---|---|---|---|
| Privacy control | ||||||
| D | 0.517 | |||||
| I | ||||||
| T | 0.517 | |||||
| Privacy concerns | ||||||
| D | −0.343 | |||||
| I | −0.177 | |||||
| T | −0.177 | −0.343 | ||||
| Perceived risks | ||||||
| D | −0.133 | 0.481 | ||||
| I | −0.085 | −0.165 | ||||
| T | −0.218 | −0.165 | 0.481 | |||
| Perceived benefits | ||||||
| D | 0.294 | 0.122 | 0.135 | −0.163 | ||
| I | 0.075 | −0.019 | −0.079 | |||
| T | 0.369 | 0.103 | 0.056 | −0.163 | ||
| Trust | ||||||
| D | 0.444 | −0.080 | 0.233 | |||
| I | 0.103 | 0.037 | −0.025 | −0.038 | ||
| T | 0.548 | 0.037 | −0.025 | −0.118 | 0.233 | |
| Intention to use | ||||||
| D | 0.247 | −0.100 | −0.136 | 0.424 | 0.093 | |
| I | 0.382 | 0.104 | −0.044 | −0.080 | 0.022 | |
| T | 0.382 | 0.351 | −0.144 | −0.216 | 0.446 | 0.093 |
| Factor | Perceived effectiveness of privacy policy | Privacy control | Privacy concerns | Perceived risks | Perceived benefits | Trust |
|---|---|---|---|---|---|---|
| D | 0.517 | |||||
| I | ||||||
| T | ||||||
| D | −0.343 | |||||
| I | −0.177 | |||||
| T | ||||||
| D | −0.133 | 0.481 | ||||
| I | −0.085 | −0.165 | ||||
| T | ||||||
| D | 0.294 | 0.122 | 0.135 | −0.163 | ||
| I | 0.075 | −0.019 | −0.079 | |||
| T | ||||||
| D | 0.444 | −0.080 | 0.233 | |||
| I | 0.103 | 0.037 | −0.025 | −0.038 | ||
| T | ||||||
| D | 0.247 | −0.100 | −0.136 | 0.424 | 0.093 | |
| I | 0.382 | 0.104 | −0.044 | −0.080 | 0.022 | |
| T | ||||||
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