Table 2. Discriminant validity analysis... | Emerald Publishing

Table 2.

Discriminant validity analysis^*

Construct	Identification	Authenticity	Credibility	Hedonic value	Informative value	Behavioral intentions
Identification	0.823	0.595	0.565	0.747	0.551	0.571
Authenticity	0.633	0.827	0.767	0.579	0.751	0.557
Credibility	0.618	0.852	0.888	0.603	0.717	0.560
Hedonic value	0.807	0.606	0.654	0.880	0.506	0.569
Informative value	0.613	0.843	0.799	0.558	0.898	0.523
Behavioral intentions	0.622	0.613	0.613	0.615	0.582	0.893

Construct	Identification	Authenticity	Credibility	Hedonic value	Informative value	Behavioral intentions
Identification	0.823	0.595	0.565	0.747	0.551	0.571
Authenticity	0.633	0.827	0.767	0.579	0.751	0.557
Credibility	0.618	0.852	0.888	0.603	0.717	0.560
Hedonic value	0.807	0.606	0.654	0.880	0.506	0.569
Informative value	0.613	0.843	0.799	0.558	0.898	0.523
Behavioral intentions	0.622	0.613	0.613	0.615	0.582	0.893

Note(s):

^*HTMT under the diagonal, square root of the AVE on the diagonal (italic) and correlations between the dimensions above the diagonal

Source(s): Authors’ own work