Table 4. Neural network and PLS... | Emerald Publishing

Table 4.

Neural network and PLS sensitivity analyses

Method	Importance index	Identification	Authenticity	Credibility	Hedonic value	Informative value
ANN analysis	AI	0.224	0.186	0.157	0.257	0.176
	ANN-NI	87.236	72.309	61.257	100.000	68.741
PLS analysis	Total effects	0.246	0.23	0.115	0.393	0.317
	PLS-NI	62.595	58.524	29.262	100.000	80.662

Method	Importance index	Identification	Authenticity	Credibility	Hedonic value	Informative value
ANN analysis	AI	0.224	0.186	0.157	0.257	0.176
	ANN-NI	87.236	72.309	61.257	100.000	68.741
PLS analysis	Total effects	0.246	0.23	0.115	0.393	0.317
	PLS-NI	62.595	58.524	29.262	100.000	80.662

Source(s): Authors’ own work