Table 2 Measurement and structural model... | Emerald Publishing

Table 2

Measurement and structural model assessment results

Path	β	Std deviation	T-statistics	p values	f²	VIF	HTMT
BC → INT	0.238	0.070	3.396	0.001	0.063	1.364	0.595
CFRS → INT	0.097	0.069	1.403	0.161	0.010	1.504	0.419
PSB → INT	0.349	0.057	6.081	0.000	0.148	1.245	0.646
SPI → BC	0.291	0.074	3.915	0.000	0.105	1.006	0.382
SPI → CFRS	0.529	0.055	9.652	0.000	0.410	1.006	0.639
SPI → PSB	0.184	0.081	0.863	0.023	0.037	1.006	0.246
SPI → INT	0.095	0.059	2.756	0.106	0.009	1.440	0.350
Moderation effect
FCE × SPI → BC	0.041	0.062	0.649	0.516	0.002	1.006	0.384
FCE × SPI → CFRS	0.139	0.051	2.739	0.006	0.033	1.006	0.639
FCE × SPI → PSB	0.051	0.059	0.863	0.388	0.003	1.006	0.253
Indirect effect
SPI → BC → INT	0.069	0.033	2.102	0.036
SPI → CFRS → INT	0.051	0.038	1.357	0.175
SPI → PSB → INT	0.064	0.033	1.958	0.050

Path	β	Std deviation	T-statistics	p values	f²	VIF	HTMT
BC → INT	0.238	0.070	3.396	0.001	0.063	1.364	0.595
CFRS → INT	0.097	0.069	1.403	0.161	0.010	1.504	0.419
PSB → INT	0.349	0.057	6.081	0.000	0.148	1.245	0.646
SPI → BC	0.291	0.074	3.915	0.000	0.105	1.006	0.382
SPI → CFRS	0.529	0.055	9.652	0.000	0.410	1.006	0.639
SPI → PSB	0.184	0.081	0.863	0.023	0.037	1.006	0.246
SPI → INT	0.095	0.059	2.756	0.106	0.009	1.440	0.350
Moderation effect
FCE × SPI → BC	0.041	0.062	0.649	0.516	0.002	1.006	0.384
FCE × SPI → CFRS	0.139	0.051	2.739	0.006	0.033	1.006	0.639
FCE × SPI → PSB	0.051	0.059	0.863	0.388	0.003	1.006	0.253
Indirect effect
SPI → BC → INT	0.069	0.033	2.102	0.036
SPI → CFRS → INT	0.051	0.038	1.357	0.175
SPI → PSB → INT	0.064	0.033	1.958	0.050

Variable	R²	Q²
BC	0.195	0.219
CFRS	0.322	0.321
PSB	0.084	0.175
INT	0.340	0.056

Discriminant validity - Fornell-Larcker criterion
	BRAND	CFRS	Intent	PSB	FCE	SPI
BRAND	0.814
CFRS	0.361	0.725
Intent	0.453	0.322	0.826
PSB	0.431	0.253	0.495	0.813
FCE	0.329	0.147	0.311	0.218	1
SPI	0.315	0.537	0.291	0.200	0.076	0.81

Discriminant validity - Fornell-Larcker criterion
	BRAND	CFRS	Intent	PSB	FCE	SPI
BRAND	0.814
CFRS	0.361	0.725
Intent	0.453	0.322	0.826
PSB	0.431	0.253	0.495	0.813
FCE	0.329	0.147	0.311	0.218	1
SPI	0.315	0.537	0.291	0.200	0.076	0.81

Note(s): Numbers in italic have significant p values

Source(s): Authors’ own work