Table 2 Descriptive statistics, internal...

Table 2

Descriptive statistics, internal consistency and correlations for Study 1

Variable	M	SD	α	1	2	3
1. Parasocial Tendency	3.71	1.39	0.91	–	0.383***	0.499***
2. Endorsement Trust	3.86	1.61	0.93		–	0.609***
3. Purchase Intention	3.33	1.57	0.94			–

Variable	M	SD	α	1	2	3
1. Parasocial Tendency	3.71	1.39	0.91	–	0.383***	0.499***
2. Endorsement Trust	3.86	1.61	0.93		–	0.609***
3. Purchase Intention	3.33	1.57	0.94			–

Note(s):

n = 1,385. α = Cronbach’s alpha. Correlations are Pearson’s r. ***p < 0.001 (Two-tailed)

Source(s): Authors’ own work

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