Table 3 Principal component loadings,... | Emerald Publishing

Table 3

Principal component loadings, communalities and item-total correlations for parasocial tendency scale (Study 1)

Item	Factor loading	Communality (h²)	Corrected item-total correlation
I feel close enough to my favourite influencer to use their social media	0.855	0.732	0.780
I feel comfortable about a message from my favourite influencer on their social media	0.870	0.757	0.797
I can rely on the information I get from my favourite influencer	0.881	0.776	0.812
I feel fascinated by my favourite influencer’s social media	0.852	0.726	0.776
In the past, I pitied my favourite influencers when they made a mistake on social media	0.653	0.426	0.550
I think my favourite influencer’s social media is helpful for my interests	0.892	0.796	0.831

Item	Factor loading	Communality (h²)	Corrected item-total correlation
I feel close enough to my favourite influencer to use their social media	0.855	0.732	0.780
I feel comfortable about a message from my favourite influencer on their social media	0.870	0.757	0.797
I can rely on the information I get from my favourite influencer	0.881	0.776	0.812
I feel fascinated by my favourite influencer’s social media	0.852	0.726	0.776
In the past, I pitied my favourite influencers when they made a mistake on social media	0.653	0.426	0.550
I think my favourite influencer’s social media is helpful for my interests	0.892	0.796	0.831

Source(s): Authors’ own work