Table 4 Moderated mediation model... | Emerald Publishing

Table 4

Moderated mediation model summary for Study 1

Path	B	SE	t	p	Confidence intervals
Path	B	SE	t	p	Lower	Upper
PST → trust	0.3523	0.0395	8.9221	<0.001***	0.2748	0.4297
Human (vs virtual) → trust	0.0204	0.2235	0.0914	0.927	−0.4179	0.4588
PST × human (vs virtual) → trust	0.1934	0.0565	3.4254	<0.001***	0.0827	0.3042
Trust → purchase intention	0.4920	0.0207	23.8147	<0.001***	0.4514	0.5325
PST → purchase intention (direct)	0.3483	0.0243	14.3331	<0.001***	0.3006	0.3960

Path	B	SE	t	p	Confidence intervals
Path	B	SE	t	p	Lower	Upper
PST → trust	0.3523	0.0395	8.9221	<0.001***	0.2748	0.4297
Human (vs virtual) → trust	0.0204	0.2235	0.0914	0.927	−0.4179	0.4588
PST × human (vs virtual) → trust	0.1934	0.0565	3.4254	<0.001***	0.0827	0.3042
Trust → purchase intention	0.4920	0.0207	23.8147	<0.001***	0.4514	0.5325
PST → purchase intention (direct)	0.3483	0.0243	14.3331	<0.001***	0.3006	0.3960

Source(s): Authors’ own work