Table 6 Descriptive statistics, internal...

Table 6

Descriptive statistics, internal consistency and correlations for study 2

Variable	M	SD	α	1	2	3
1. Anthropomorphism	3.47	1.88	0.97	–
2. Parasocial tendency	3.60	1.50	0.94	0.371***	–
3. Endorsement Trust	4.03	1.69	0.97	0.751***	0.390***	–
4. Purchase Intention	3.16	1.52	0.94	0.379***	0.519***	0.479***	–

Variable	M	SD	α	1	2	3
1. Anthropomorphism	3.47	1.88	0.97	–
2. Parasocial tendency	3.60	1.50	0.94	0.371***	–
3. Endorsement Trust	4.03	1.69	0.97	0.751***	0.390***	–
4. Purchase Intention	3.16	1.52	0.94	0.379***	0.519***	0.479***	–

Note(s):

n = 322. α = Cronbach’s alpha. Correlations are Pearson’s r. ***p < 0.001 (Two-tailed)

Source(s): Authors’ own work

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