Table 7 Principal component loadings,... | Emerald Publishing

Table 7

Principal component loadings, communalities and item-total correlations for parasocial tendency scale (Study 2)

Item	Factor loading	Communality (h²)	Corrected item-total correlation
I feel close enough to my favourite influencer to use their social media	0.900	0.810	0.847
I feel comfortable about a message from my favourite influencer on their social media	0.909	0.827	0.860
I can rely on the information I get from my favourite influencer	0.917	0.841	0.872
I feel fascinated by my favourite influencer’s social media	0.891	0.793	0.834
In the past, I pitied my favourite influencers when they made a mistake on social media	0.685	0.469	0.592
I think my favourite influencer’s social media is helpful for my interests	0.918	0.843	0.876

Item	Factor loading	Communality (h²)	Corrected item-total correlation
I feel close enough to my favourite influencer to use their social media	0.900	0.810	0.847
I feel comfortable about a message from my favourite influencer on their social media	0.909	0.827	0.860
I can rely on the information I get from my favourite influencer	0.917	0.841	0.872
I feel fascinated by my favourite influencer’s social media	0.891	0.793	0.834
In the past, I pitied my favourite influencers when they made a mistake on social media	0.685	0.469	0.592
I think my favourite influencer’s social media is helpful for my interests	0.918	0.843	0.876

Source(s): Authors’ own work