Table 8 Moderated moderated mediation... | Emerald Publishing

Table 8

Moderated moderated mediation model summary investigating anthropomorphism

Path	B	SE	t	p	Confidence intervals
Path	B	SE	t	p	Lower	Upper
PST → trust	0.2347	0.1127	2.08	0.038*	0.0129	0.4564
Human (vs virtual) → trust	–0.3576	0.7406	–0.48	0.630	–1.8147	1.0995
PST × human	–0.1560	0.2059	–0.76	0.449	–0.5611	0.2492
Anthropomorphism → trust	1.0785	0.1958	5.51	<0.001***	0.6933	1.4636
PST × anthropomorphism	–0.0974	0.0455	–2.14	0.033*	–0.1869	–0.0078
Human × anthropomorphism	–0.4250	0.2450	–1.74	0.084	–0.9070	0.0569
PST × human × anthropomorphism	0.1257	0.0590	2.13	0.034*	0.0096	0.2419
Trust → purchase intention	0.2938	0.0438	6.71	<0.001***	0.2076	0.3800
PST → purchase intention	0.3985	0.0495	8.06	<0.001***	0.3012	0.4958

Path	B	SE	t	p	Confidence intervals
Path	B	SE	t	p	Lower	Upper
PST → trust	0.2347	0.1127	2.08	0.038*	0.0129	0.4564
Human (vs virtual) → trust	–0.3576	0.7406	–0.48	0.630	–1.8147	1.0995
PST × human	–0.1560	0.2059	–0.76	0.449	–0.5611	0.2492
Anthropomorphism → trust	1.0785	0.1958	5.51	<0.001***	0.6933	1.4636
PST × anthropomorphism	–0.0974	0.0455	–2.14	0.033*	–0.1869	–0.0078
Human × anthropomorphism	–0.4250	0.2450	–1.74	0.084	–0.9070	0.0569
PST × human × anthropomorphism	0.1257	0.0590	2.13	0.034*	0.0096	0.2419
Trust → purchase intention	0.2938	0.0438	6.71	<0.001***	0.2076	0.3800
PST → purchase intention	0.3985	0.0495	8.06	<0.001***	0.3012	0.4958

Source(s): Authors’ own work