Table A1 Means and standard deviations... | Emerald Publishing

Table A1

Means and standard deviations of key variables across Four samples

Variable	Sample 1 M (SD)	Sample 2 M (SD)	Sample 3 M (SD)	Sample 4 M (SD)
Age	42.34 (13.20)^a	43.09 (13.86)^a	40.37 (13.31)^ab	39.27 (12.95)^b
Endorsement trust	4.03 (1.69)^b	3.70 (1.18)^a	3.56 (1.68)^a	4.06 (1.69)^b
Parasocial tendency	3.60 (1.50)^a	3.45 (1.31)^a	3.72 (1.38)^ab	3.89 (1.32)^b
Purchase intention	3.16 (1.52)^a	3.11 (1.47)^a	3.34 (1.59)^ab	3.51 (1.65)^b

Variable	Sample 1 M (SD)	Sample 2 M (SD)	Sample 3 M (SD)	Sample 4 M (SD)
Age	42.34 (13.20)^a	43.09 (13.86)^a	40.37 (13.31)^ab	39.27 (12.95)^b
Endorsement trust	4.03 (1.69)^b	3.70 (1.18)^a	3.56 (1.68)^a	4.06 (1.69)^b
Parasocial tendency	3.60 (1.50)^a	3.45 (1.31)^a	3.72 (1.38)^ab	3.89 (1.32)^b
Purchase intention	3.16 (1.52)^a	3.11 (1.47)^a	3.34 (1.59)^ab	3.51 (1.65)^b

Note(s):

Superscripts indicate significant pairwise differences based on Games-Howell post hoc comparisons (p < 0.05)