Tolerance and VIF for Studies 1 and 2
| Measures | Collinearity tolerance | VIF |
|---|---|---|
| Study 1 | ||
| Parasocial tendency | 0.853 | 1.172 |
| Endorsement trust | 0.853 | 1.172 |
| Study 2 | ||
| Parasocial tendency | 0.795 | 1.258 |
| Endorsement trust | 0.264 | 3.783 |
| Anthropomorphism | 0.384 | 2.601 |
| Measures | Collinearity tolerance | |
|---|---|---|
| 0.853 | 1.172 | |
| 0.853 | 1.172 | |
| 0.795 | 1.258 | |
| 0.264 | 3.783 | |
| 0.384 | 2.601 | |
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