Relationship count between service quality and satisfaction, perceived value and loyalty
| Relationship | SQ → SAT | SQ → VAL | SQ → LOY (Direct) | SQ → LOY (Indirect) | ||||
|---|---|---|---|---|---|---|---|---|
| (n = 78) | # | % | # | % | # | % | # | % |
| Positive | 44 | 56.41 | 7 | 8.97 | 16 | 20.51 | 34 | 43.59 |
| Not significant | 2 | 2.56 | 0 | 0.00 | 4 | 5.13 | 0 | 0.00 |
| Not tested | 32 | 41.03 | 71 | 91.03 | 58 | 74.36 | 44 | 56.41 |
| Relationship | SQ → SAT | SQ → VAL | SQ → LOY (Direct) | SQ → LOY (Indirect) | ||||
|---|---|---|---|---|---|---|---|---|
| ( | # | % | # | % | # | % | # | % |
| Positive | 44 | 56.41 | 7 | 8.97 | 16 | 20.51 | 34 | 43.59 |
| Not significant | 2 | 2.56 | 0 | 0.00 | 4 | 5.13 | 0 | 0.00 |
| Not tested | 32 | 41.03 | 71 | 91.03 | 58 | 74.36 | 44 | 56.41 |
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