Table 10. Research questions on service... | Emerald Publishing

Table 10.

Research questions on service quality in halal industries

Area	Research question
Theories	While bank service quality models have proliferated in the literature, more service quality models are required across other technologiesp
Context: country	There has been much emphasis on service quality perceptions of consumers in Muslim countries. More research is required to understand the perceived service quality of consumers of halal industries in non-Muslim countries What is the difference in the perceptions of service quality of consumers in Muslim countries compared to non-Muslim countries? What is the effect of culture on service quality in halal industries across different cultures?
Context: industry	There has been a concentration of service quality research in the Islamic finance industry. While this positively contributes to the Islamic finance industry, more research on service quality is required in other sectors including halal cosmetics and halal media and recreation Service quality can be framed both externally (to customers) and internally (to employees and other internal stakeholders of the service firm). Which halal industries experience a greater need for synergy of both internal and external service quality?
Context: transaction type	With increasing emphasis on halal logistics and sustainable value chains, more research is required to understand the role of service quality in B2B transactions in halal industries How can service value be unlocked between Muslim companies, and between Muslim and non-Muslim companies?
Context: main service agent	Despite the prevalence of web, mobile and self-service kiosks in halal services, there is a lack of service quality research in these areas. More studies are required to shed light on how dimensions unique to halal markets such as compliance with Islamic law (Dandis et al., 2021) are manifested in digital spaces Anthropomorphism is a key dimension in services including service quality with AI service agents (Noor et al., 2022). What are the issues in anthropomorphism that are salient to halal industries that need to be addressed for the effective implementation of AI service quality?
Characteristics	The service environment can affect the dimensions of service quality (Rust and Oliver, 1994; Zeithaml et al., 1990). Accordingly, more research is required to understand the unique antecedents, dimensions, outcomes and moderators of service quality across halal industries How does service quality in the context of halal industries and Muslim markets affect the perceived value of the organization? What is the role of religiosity in service quality in halal industries? How can service quality in halal contexts affect consumers’ well-being and contribute to a more sustainable ecosystem?
Methods	The development of service quality models requires mixed-methods research of both qualitative and quantitative studies to produce the scales. Accordingly, with the increased use of emerging technologies to augment human service agents, more qualitative and conceptual research approaches are required to encourage the development of new service quality models relevant to halal industries in these new service environments The metaverse will disrupt many services including hospitality. How will service quality be evaluated by consumers in the metaverse in the context of halal industries?

Area	Research question
Theories	While bank service quality models have proliferated in the literature, more service quality models are required across other technologiesp
Context: country	There has been much emphasis on service quality perceptions of consumers in Muslim countries. More research is required to understand the perceived service quality of consumers of halal industries in non-Muslim countries What is the difference in the perceptions of service quality of consumers in Muslim countries compared to non-Muslim countries? What is the effect of culture on service quality in halal industries across different cultures?
Context: industry	There has been a concentration of service quality research in the Islamic finance industry. While this positively contributes to the Islamic finance industry, more research on service quality is required in other sectors including halal cosmetics and halal media and recreation Service quality can be framed both externally (to customers) and internally (to employees and other internal stakeholders of the service firm). Which halal industries experience a greater need for synergy of both internal and external service quality?
Context: transaction type	With increasing emphasis on halal logistics and sustainable value chains, more research is required to understand the role of service quality in B2B transactions in halal industries How can service value be unlocked between Muslim companies, and between Muslim and non-Muslim companies?
Context: main service agent	Despite the prevalence of web, mobile and self-service kiosks in halal services, there is a lack of service quality research in these areas. More studies are required to shed light on how dimensions unique to halal markets such as compliance with Islamic law (Dandis et al., 2021) are manifested in digital spaces Anthropomorphism is a key dimension in services including service quality with AI service agents (Noor et al., 2022). What are the issues in anthropomorphism that are salient to halal industries that need to be addressed for the effective implementation of AI service quality?
Characteristics	The service environment can affect the dimensions of service quality (Rust and Oliver, 1994; Zeithaml et al., 1990). Accordingly, more research is required to understand the unique antecedents, dimensions, outcomes and moderators of service quality across halal industries How does service quality in the context of halal industries and Muslim markets affect the perceived value of the organization? What is the role of religiosity in service quality in halal industries? How can service quality in halal contexts affect consumers’ well-being and contribute to a more sustainable ecosystem?
Methods	The development of service quality models requires mixed-methods research of both qualitative and quantitative studies to produce the scales. Accordingly, with the increased use of emerging technologies to augment human service agents, more qualitative and conceptual research approaches are required to encourage the development of new service quality models relevant to halal industries in these new service environments The metaverse will disrupt many services including hospitality. How will service quality be evaluated by consumers in the metaverse in the context of halal industries?

Source: Table created by the author