TableĀ 6

Regression statistics, indirect effect

Model A: social mediaModel B: AI
Multiple correlation coefficient0.78313046Multiple correlation coefficient0.7560665
Coefficient of determination R20.61329331Coefficient of determination R20.5716365
R2 Adjusted0.58106775R2 Adjusted0.5359396
Typical error7.26577282Typical error3.4224264
Sample27Sample27
Source(s): authors' own data

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