Table 7

Specifications of the model, indirect effect

ParametersTypical deviationtSignificance
Model A: social media
Interceptor10.123895673.5503235942.851541669p < 0.01
BIG DATA0.4596387020.2346303651.958990696n.s.
CLOUD0.37606470.1085860653.463286928p < 0.01
Model B: AI
Interceptor−0.6147767611.672323339−0.367618359n.s.
BIG DATA0.3329740410.1105188933.012824601p < 0.01
CLOUD0.1013585490.0511477351.981682059n.s.
Source(s): authors' own data

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