Literature review for the concept of wow-effect/awe
| Source | Summarize elements | Theory/Procedure | Research theme |
|---|---|---|---|
| Arghashi (2022) | Novelty, Wow-effect, Inspiration, Information overload, Distraction, Hedonic shopping motivation, Purchase intention | Stimulus-organism-response (SOR) framework | The application of augmented reality technology in e-commerce retailing |
| Hinsch et al. (2020) | Psychological inspiration, Perceived hedonic benefits, Perceived augmentation quality, Perceived ease of use, AR expertise, Nostalgia, Wow-effect, Behavioral inspiration | Consumer inspiration | The use of augmented reality in marketing |
| Pathak and Prakash (2023) | Decision Comfort, Environmental Embedding, Immersion, Mental Tangibility, Psychological Ownership, Purchase Intention, Product Likeability, Specificity, Stimulated Physical Control, Wow feeling | Flow theory | The use of augmented reality in shopping scenarios |
| Rodrigues et al. (2022) | Awe, Behavioral intentions, Tourist satisfaction | concept of awe | The utilization of astronomical tourism destinations |
| Kautish et al. (2023) | eWOM, awe experience, purchase intentions, Cognitive MCI, Social MCI, Hedonic MCI, Functional MCI | Awe experience | The application of artificial intelligence voice assistants in shopping scenarios |
| Kim and Kim (2025) | Awe, Volunteer trip intention, Mindfulness, Conservation message, Travel motivation | Voluntourism and Awe | The use in volunteer tourism |
| Source | Summarize elements | Theory/Procedure | Research theme |
|---|---|---|---|
| Novelty, Wow-effect, Inspiration, Information overload, Distraction, Hedonic shopping motivation, Purchase intention | Stimulus-organism-response (SOR) framework | The application of augmented reality technology in e-commerce retailing | |
| Psychological inspiration, Perceived hedonic benefits, Perceived augmentation quality, Perceived ease of use, AR expertise, Nostalgia, Wow-effect, Behavioral inspiration | Consumer inspiration | The use of augmented reality in marketing | |
| Decision Comfort, Environmental Embedding, Immersion, Mental Tangibility, Psychological Ownership, Purchase Intention, Product Likeability, Specificity, Stimulated Physical Control, Wow feeling | Flow theory | The use of augmented reality in shopping scenarios | |
| Awe, Behavioral intentions, Tourist satisfaction | concept of awe | The utilization of astronomical tourism destinations | |
| eWOM, awe experience, purchase intentions, Cognitive MCI, Social MCI, Hedonic MCI, Functional MCI | Awe experience | The application of artificial intelligence voice assistants in shopping scenarios | |
| Awe, Volunteer trip intention, Mindfulness, Conservation message, Travel motivation | Voluntourism and Awe | The use in volunteer tourism |
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