Table 2 Demographic profiles Number...

Table 2

Demographic profiles

		Number	Percentage (%)
Gender	Female	204	49.9
Gender	Male	205	50.1
Age	18–25 years	59	14.4
	26–30 years	124	30.3
	31–40 years	113	27.6
	41–50 years	78	19.1
	51–60 years	26	6.4
	61 years and above	9	2.2
Education	Bachelor degree/professional qualification	153	37.4
	Diploma/advance diploma	142	34.7
	No College Degree	82	20
	Postgraduate (e.g. Master, Doctorate)	32	7.8
Income level (per month)	RMB2,001 to RMB5,000	45	11
	Less than RMB2,000	18	4.4
	RMB15,001 to RMB30,000	83	20.3
	RMB30,001 and above	47	11.5
	RMB5,001 to RMB8,000	124	30.3
	RMB8,001 to RMB15,000	92	22.5
Number of times you have used the metaverse	3 to 5 times	127	31.1
	Less than 3 times	107	26.2
	More than 5 times	175	42.8
Number of times you have used ZEPETO	3 to 5 times	127	31.1
	Less than 3 times	107	26.2
	More than 5 times	175	42.8

		Number	Percentage (%)
Gender	Female	204	49.9
Gender	Male	205	50.1
Age	18–25 years	59	14.4
	26–30 years	124	30.3
	31–40 years	113	27.6
	41–50 years	78	19.1
	51–60 years	26	6.4
	61 years and above	9	2.2
Education	Bachelor degree/professional qualification	153	37.4
	Diploma/advance diploma	142	34.7
	No College Degree	82	20
	Postgraduate (e.g. Master, Doctorate)	32	7.8
Income level (per month)	RMB2,001 to RMB5,000	45	11
	Less than RMB2,000	18	4.4
	RMB15,001 to RMB30,000	83	20.3
	RMB30,001 and above	47	11.5
	RMB5,001 to RMB8,000	124	30.3
	RMB8,001 to RMB15,000	92	22.5
Number of times you have used the metaverse	3 to 5 times	127	31.1
	Less than 3 times	107	26.2
	More than 5 times	175	42.8
Number of times you have used ZEPETO	3 to 5 times	127	31.1
	Less than 3 times	107	26.2
	More than 5 times	175	42.8

Source(s): Authors’ own

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