Table 3 Discriminant validity (Fornell...

Table 3

Discriminant validity (Fornell and Larcker method)

Construct	ATT	BRI	DEA	EIT	SENS	PBC	SN
ATT	0.855
BRI	0.667	0.940
DEA	0.788	0.702	0.928
IET	0.563	0.762	0.606	0.899
SENS	0.595	0.560	0.609	0.608	0.854
PBC	0.569	0.707	0.606	0.877	0.571	0.901
SN	0.667	0.629	0.766	0.619	0.778	0.611	0.920
Heterotrait-Monotrait – HTMT Approach
ATT
BRI	0.765
DEA	0.804	0.742
IET	0.653	0.813	0.640
SENS	0.675	0.593	0.634	0.646
PBC	0.671	0.772	0.655	0.815	0.621
SN	0.778	0.683	0.822	0.672	0.829	682

Construct	ATT	BRI	DEA	EIT	SENS	PBC	SN
ATT	0.855
BRI	0.667	0.940
DEA	0.788	0.702	0.928
IET	0.563	0.762	0.606	0.899
SENS	0.595	0.560	0.609	0.608	0.854
PBC	0.569	0.707	0.606	0.877	0.571	0.901
SN	0.667	0.629	0.766	0.619	0.778	0.611	0.920
Heterotrait-Monotrait – HTMT Approach
ATT
BRI	0.765
DEA	0.804	0.742
IET	0.653	0.813	0.640
SENS	0.675	0.593	0.634	0.646
PBC	0.671	0.772	0.655	0.815	0.621
SN	0.778	0.683	0.822	0.672	0.829	682

Note(s): ATT = Attitude, BRI=Bounded Rational Intention, DEA = Deep Ecology Awareness, SENS= Social and Environmental Normative Structure, PBC= Perceived Behavioral Control, SN=Subjective Norm, IET= Innovative Environmental technology. Italic diagonal elements in the upper panel represent square-roots of the constructs' AVEs

Source(s): Authors' own work

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