Conclusion and theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| Companies undergoing digital transformation maintain strong ties with both customers and suppliers | Strengthen supplier partnerships during digital transformation |
| The strong correlation between technology adoption and social ties suggests that technology and interpersonal relationships are interdependent domains | This conceptual overlap between technology and social relationships, contributing to theoretical advancements in network management and innovation |
| Technology adoption should be accompanied by efforts to strengthen trust, cooperation and commitment within business network partnerships | |
| Can effectively favor the generation of competitive advantage | |
| Complementarity between social and economic ties suggests that technology adoption occurs in progressive stages | It points to a theoretical model that links technological maturity with the nature of the ties in the business network |
| Managers can use this insight to strategically plan the firm’s technological evolution based on relational maturity | |
| The purchase of digital technologies should be supported by collaborative networks, and not only by formal contractual agreements |
| Conclusions | Theoretical and managerial implications |
|---|---|
| Companies undergoing digital transformation maintain strong ties with both customers and suppliers | Strengthen supplier partnerships during digital transformation |
| The strong correlation between technology adoption and social ties suggests that technology and interpersonal relationships are interdependent domains | This conceptual overlap between technology and social relationships, contributing to theoretical advancements in network management and innovation |
| Technology adoption should be accompanied by efforts to strengthen trust, cooperation and commitment within business network partnerships | |
| Can effectively favor the generation of competitive advantage | |
| Complementarity between social and economic ties suggests that technology adoption occurs in progressive stages | It points to a theoretical model that links technological maturity with the nature of the ties in the business network |
| Managers can use this insight to strategically plan the firm’s technological evolution based on relational maturity | |
| The purchase of digital technologies should be supported by collaborative networks, and not only by formal contractual agreements |
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