Table 3. A research agenda and suggested... | Emerald Publishing

Table 3.

A research agenda and suggested research on consumer perspective on remanufactured products

Challenge	Research questions
Challenge	Customer focus	Product and operational focus
Terminological	How do consumers co-create value with remanufacturers by engaging in circular solutions? How do differences in value-retention strategies affect value co-creation between consumers and remanufacturers? How do differing value propositions of value-retention processes affect consumer expectations and experience?	What are a remanufactured product’s defining features and functionalities, and how do they differ from other products after value retention? What are consumers’ needs and preferences that a remanufactured product aims to fulfill? How are regulatory compliance and sustainability goals achieved and documented when consumer products are being remanufactured?
Theoretical	What is the role of social and psychological risks on consumer purchase decisions and the use of remanufactured products? What is the influence of manufacturer brand, remanufacturer brand, and distributor brand on consumer purchase decisions and the use of remanufactured products? What roles do certification and warranty have in consumer purchase decisions and the use of remanufactured products?	How is consumer feedback integrated into the remanufactured product development and improvement process? How do operational practices related to environmental sustainability influence consumer perceptions of remanufactured products? What role do supply chain transparency and traceability play in shaping consumer trust and perceptions of a remanufactured product’s authenticity and sustainability?
Methodological	Application of exploratory methods. Use field-based experiments to observe consumer behavior and responses toward the offerings in real contexts
	Specification of the target audience. Studies should include real consumers who reflect the audience of interest to ensure that findings are generalizable to a broader consumer base
	Specification of the object under study. Specify products to avoid broad generalizations and facilitate study replication and result validation
Behavioral	How do consumer associations with low vs. high quality and reliability influence their cognitive and affective responses to remanufactured products? How do cognitive and affective responses impact the value co-creation process regarding remanufactured products? How do consumer experiences and interactions with a remanufactured product impact their perception and satisfaction?	How can remanufacturers secure a stable supply of used products that can be remanufactured? What processes are needed to decide upon what products should be used for scrapped material and what should be remanufactured? How can firms influence consumers to return products to the firm?

Challenge	Research questions
Challenge	Customer focus	Product and operational focus
Terminological	How do consumers co-create value with remanufacturers by engaging in circular solutions? How do differences in value-retention strategies affect value co-creation between consumers and remanufacturers? How do differing value propositions of value-retention processes affect consumer expectations and experience?	What are a remanufactured product’s defining features and functionalities, and how do they differ from other products after value retention? What are consumers’ needs and preferences that a remanufactured product aims to fulfill? How are regulatory compliance and sustainability goals achieved and documented when consumer products are being remanufactured?
Theoretical	What is the role of social and psychological risks on consumer purchase decisions and the use of remanufactured products? What is the influence of manufacturer brand, remanufacturer brand, and distributor brand on consumer purchase decisions and the use of remanufactured products? What roles do certification and warranty have in consumer purchase decisions and the use of remanufactured products?	How is consumer feedback integrated into the remanufactured product development and improvement process? How do operational practices related to environmental sustainability influence consumer perceptions of remanufactured products? What role do supply chain transparency and traceability play in shaping consumer trust and perceptions of a remanufactured product’s authenticity and sustainability?
Methodological	Application of exploratory methods. Use field-based experiments to observe consumer behavior and responses toward the offerings in real contexts
	Specification of the target audience. Studies should include real consumers who reflect the audience of interest to ensure that findings are generalizable to a broader consumer base
	Specification of the object under study. Specify products to avoid broad generalizations and facilitate study replication and result validation
Behavioral	How do consumer associations with low vs. high quality and reliability influence their cognitive and affective responses to remanufactured products? How do cognitive and affective responses impact the value co-creation process regarding remanufactured products? How do consumer experiences and interactions with a remanufactured product impact their perception and satisfaction?	How can remanufacturers secure a stable supply of used products that can be remanufactured? What processes are needed to decide upon what products should be used for scrapped material and what should be remanufactured? How can firms influence consumers to return products to the firm?