Conclusions and theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| Convenience, selection, information availability, and lack of sociality are primary determinants of utilitarian motives | Companies and practitioners of s-commerce activities need to provide comprehensive and detailed information about their products, offer a variety of options and a wide range of products and brands and ensure that their consumers have an easy and convenient experience while navigating their social media pages. Actions must be taken to improve the shopping experience while minimizing disturbances, thereby ensuring a comfortable experience for consumers on their pages |
| Adventure, gratification and idea shopping are significant predictors of hedonic motives | The combination of these three factors enhances hedonic motivation. Executives and practitioners of s-commerce in emerging markets, particularly in Egypt, should prioritize the development of engaging, distinctive and innovative pages that highlight novel products and current market trends. Pages should be designed to evoke excitement, relaxation and enjoyment for consumers, while also keeping them informed about current trends, fashions and styles |
| There is a positive association between hedonic and utilitarian motives and CE in the s-commerce environment | Firms and marketers should focus on creating a well-designed s-commerce page that offers both utilitarian and hedonic values to consumers, thereby increasing their interactions on these pages |
| Conclusions | Theoretical and managerial implications |
|---|---|
| Convenience, selection, information availability, and lack of sociality are primary determinants of utilitarian motives | Companies and practitioners of s-commerce activities need to provide comprehensive and detailed information about their products, offer a variety of options and a wide range of products and brands and ensure that their consumers have an easy and convenient experience while navigating their social media pages. Actions must be taken to improve the shopping experience while minimizing disturbances, thereby ensuring a comfortable experience for consumers on their pages |
| Adventure, gratification and idea shopping are significant predictors of hedonic motives | The combination of these three factors enhances hedonic motivation. Executives and practitioners of s-commerce in emerging markets, particularly in Egypt, should prioritize the development of engaging, distinctive and innovative pages that highlight novel products and current market trends. Pages should be designed to evoke excitement, relaxation and enjoyment for consumers, while also keeping them informed about current trends, fashions and styles |
| There is a positive association between hedonic and utilitarian motives and | Firms and marketers should focus on creating a well-designed s-commerce page that offers both utilitarian and hedonic values to consumers, thereby increasing their interactions on these pages |
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