Hypothesis results
| Customer incivility behaviors | |||||
|---|---|---|---|---|---|
| Variables | b | t-value | p | LLCI | ULCI |
| Mediation effect | |||||
| Chatbot failure | 0.091 | 21.124 | 0.001 | 0.083 | 0.100 |
| Customer negative emotions | 0.593 | 57.15 | 0.001 | 0.572 | 0.613 |
| Direct effect after mediator | 0.003 | 1.08 | 0.27 | −0.002 | 0.009 |
| Indirect effect | 0.054 | 0.0351 | 0.075 | ||
| Moderation effect | |||||
| Customer negative emotions × Chatbot empathy | 0.155 | 11.27 | 0.00 | 0.128 | 0.181 |
| Customer incivility behaviors | |||||
|---|---|---|---|---|---|
| Variables | LLCI | ULCI | |||
| Chatbot failure | 0.091 | 21.124 | 0.001 | 0.083 | 0.100 |
| Customer negative emotions | 0.593 | 57.15 | 0.001 | 0.572 | 0.613 |
| Direct effect after mediator | 0.003 | 1.08 | 0.27 | −0.002 | 0.009 |
| Indirect effect | 0.054 | 0.0351 | 0.075 | ||
| Customer negative emotions × Chatbot empathy | 0.155 | 11.27 | 0.00 | 0.128 | 0.181 |
Note(s): 10,000 bootstrap samples, 95% confidence interval
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