Table 3

Structural model results

Path coefficientT-statisticp-value95% BCCI
Baseline model
Direct relationships
Organic cultural archetypes → eNPS0.160 ***3.4660.0010.0610.242
Mechanistic cultural archetypes → eNPS−0.086 ns2.0220.043−0.1580.005
Mediation model
Direct relationships
Organic cultural archetypes→ Cultural fit0.180 ***3.5310.0000.0750.275
Organic cultural archetypes → eNPS0.072 ns1.1470.251−0.0580.188
Mechanistic cultural archetypes → Cultural fit−0.211 ***4.3910.000−0.300−0.112
Mechanistic cultural archetypes → eNPS0.013 ns0.2220.824−0.0960.125
Cultural Fit → eNPS0.353 ***9.1160.0000.2730.425
Mediated (Indirect) relationship
Organic cultural archetypes → Cultural fit → eNPS0.064 ***3.4420.0010.0270.099
Mechanistic cultural archetypes → Cultural fit → eNPS−0.075 ***3.9130.000−0.113−0.039

Note(s): ***p-value 0.001; **p-value 0.01; *p-value 0.05 [based on t(9999), one-tailed test]; ns = not significant

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