Conceptualizing joy of missing out (JOMO) appeal based on self-determination theory (SDT)
| SDT constructs | JOMO characteristics | Explanation | Examples of ad messages |
|---|---|---|---|
| Autonomy | Disconnectedness | Emphasizes freedom from societal pressures and the joy of personal choice | “Unplug and unwind”, “embrace the joy of missing out” |
| Competence | Self-fulfillment | Promotes personal growth and skill-building through personally validated mastery | “Master your moments”, “discover the joy of personal achievement” |
| Relatedness | Personal relevance | Strengthened self-connection and identity alignment | “Connect with yourself”, “rediscover the joy of self-care” |
| Explanation | Examples of ad messages | ||
|---|---|---|---|
| Autonomy | Disconnectedness | Emphasizes freedom from societal pressures and the joy of personal choice | “Unplug and unwind”, “embrace the joy of missing out” |
| Competence | Self-fulfillment | Promotes personal growth and skill-building through personally validated mastery | “Master your moments”, “discover the joy of personal achievement” |
| Relatedness | Personal relevance | Strengthened self-connection and identity alignment | “Connect with yourself”, “rediscover the joy of self-care” |
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