Table 3 Moderated-mediation results...

Table 3

Moderated-mediation results (study 3)

	Outcome
	Brand authenticity (BA)			Self-brand congruity (SBC)			Purchase intention (PI)
Antecedent	B	SE	p	B	SE	p	B	SE	p
Panel A. Path estimates from PROCESS Model 85
Constant	4.06	0.07	0.000	1.68	0.36	0.000	−0.24	0.33	0.461
Joy of missing out (JOMO)	0.52	0.07	0.000	−0.52	0.09	0.000	−0.09	0.09	0.291
Social comparison orientation (SCO)	−0.14	0.05	0.009	−0.19	0.06	0.003	0.16	0.06	0.005
Brand authenticity (BA)				0.43	0.09	0.000	0.82	0.08	0.000
Self-brand congruity (SBC)							0.18	0.06	0.004
JOMO × SCO	0.29	0.05	0.000	−0.09	0.07	0.208	−0.05	0.06	0.384
Panel B. Conditional effects and moderated-mediation indices
Effect	Estimate	SE	95% LLCI	95% ULCI	p
JOMO → BA at low SCO (−1 SD)	0.14	0.10	−0.05	0.33	0.141
JOMO → BA at mean SCO	0.52	0.07	0.39	0.66	0.000
JOMO → BA at high SCO (+1 SD)	0.91	0.09	0.72	1.09	0.000
Index: JOMO → BA → PI	0.24	0.05	0.14	0.35
Indirect via BA at low SCO (−1 SD)	0.12	0.08	−0.04	0.27
indirect via BA at mean SCO	0.43	0.07	0.30	0.58
Indirect via BA at high SCO (+1 SD)	0.75	0.12	0.52	1.00
Index: JOMO → SBC → PI	−0.02	0.01	−0.05	0.01
Index: JOMO → BA → SBC → PI	0.02	0.01	0.004	0.05

	Outcome
	Brand authenticity (BA)			Self-brand congruity (SBC)			Purchase intention (PI)
Antecedent	B	SE	p	B	SE	p	B	SE	p
Panel A. Path estimates from PROCESS Model 85
Constant	4.06	0.07	0.000	1.68	0.36	0.000	−0.24	0.33	0.461
Joy of missing out (JOMO)	0.52	0.07	0.000	−0.52	0.09	0.000	−0.09	0.09	0.291
Social comparison orientation (SCO)	−0.14	0.05	0.009	−0.19	0.06	0.003	0.16	0.06	0.005
Brand authenticity (BA)				0.43	0.09	0.000	0.82	0.08	0.000
Self-brand congruity (SBC)							0.18	0.06	0.004
JOMO × SCO	0.29	0.05	0.000	−0.09	0.07	0.208	−0.05	0.06	0.384
Panel B. Conditional effects and moderated-mediation indices
Effect	Estimate	SE	95% LLCI	95% ULCI	p
JOMO → BA at low SCO (−1 SD)	0.14	0.10	−0.05	0.33	0.141
JOMO → BA at mean SCO	0.52	0.07	0.39	0.66	0.000
JOMO → BA at high SCO (+1 SD)	0.91	0.09	0.72	1.09	0.000
Index: JOMO → BA → PI	0.24	0.05	0.14	0.35
Indirect via BA at low SCO (−1 SD)	0.12	0.08	−0.04	0.27
indirect via BA at mean SCO	0.43	0.07	0.30	0.58
Indirect via BA at high SCO (+1 SD)	0.75	0.12	0.52	1.00
Index: JOMO → SBC → PI	−0.02	0.01	−0.05	0.01
Index: JOMO → BA → SBC → PI	0.02	0.01	0.004	0.05

Note(s):

Panel A reports unstandardized B coefficients. Panel B reports conditional effects and indices of moderated mediation. Indirect effects and indices use 5,000 percentile bootstrap samples. p -values are shown for conditional JOMO → BA effects only. JOMO = Joy of missing out. BA = Brand authenticity. SBC = Self-brand congruity. SCO = Social comparison orientation. PI = Purchase intention

Source(s): Authors’ own work

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