Table 1

Business Model components and their descriptions (adapted from Keane et al., 2018)

BM value dimensionBM ComponentDescriptions
Value creationValue propositionA firm offers a mix of products/services to create value for each customer segment
Key partnersA firm may outsource some activities to its network of suppliers/partners
Key activitiesA firm performs a set of activities to create and deliver the business model components
Key resourcesA firm requires resources (e.g. physical, financial, intellectual property and people skillsets) to create and deliver the business model components
Value deliveryCustomer relationshipsA firm establishes and maintains relationships with each customer segment
Customer segmentsA firm serves its value proposition(s) to one or more customer segments
ChannelsA firm communicates and delivers its value proposition to each customer segment via various channels
Value captureCost structureEach component of a firm's business model has a cost section
Revenue structureA firm generates revenue streams from the delivery of value to each customer segment

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