Documents with the highest impact in the research area
| Title | Author(s) and year | No. Cit. | Journal |
|---|---|---|---|
| Users of the world, unite! The challenges and opportunities of social media | Kaplan and Haenlein (2010) | 7,270 | Bus. Horiz |
| Social media? Get serious! Understanding the functional building blocks of social media | Kietzmann et al. (2011) | 2,186 | Bus. Horiz. |
| Social media: The new hybrid element of the promotion mix | Mangold and Faulds (2009) | 1,654 | Bus. Horiz. |
| Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets | Forman et al. (2008) | 1,156 | Inf. Syst. Res. |
| Why people use social media: a uses and gratifications approach | Whiting and Williams (2013) | 929 | Qual. Mark. Res. |
| Social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated content | Goh et al. (2013) | 889 | Inf. Syst. Res. |
| The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings | Ye et al. (2011) | 763 | Comput. Hum. Behav. |
| What makes a useful online review? Implication for travel product websites | Liu and Park (2015) | 710 | Tour. Manag. |
| Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent Dirichlet allocation | Guo et al. (2017) | 704 | Tour. Manag. |
| Motivations for sharing tourism experiences through social media | Munar and Jacobsen (2014) | 660 | Tour. Manag. |
| Title | Author(s) and year | No. Cit. | Journal |
|---|---|---|---|
| Users of the world, unite! The challenges and opportunities of social media | 7,270 | Bus. Horiz | |
| Social media? Get serious! Understanding the functional building blocks of social media | 2,186 | Bus. Horiz. | |
| Social media: The new hybrid element of the promotion mix | 1,654 | Bus. Horiz. | |
| Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets | 1,156 | Inf. Syst. Res. | |
| Why people use social media: a uses and gratifications approach | 929 | Qual. Mark. Res. | |
| Social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated content | 889 | Inf. Syst. Res. | |
| The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings | 763 | Comput. Hum. Behav. | |
| What makes a useful online review? Implication for travel product websites | 710 | Tour. Manag. | |
| Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent Dirichlet allocation | 704 | Tour. Manag. | |
| Motivations for sharing tourism experiences through social media | 660 | Tour. Manag. |
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