Table 1.

Documents with the highest impact in the research area

TitleAuthor(s) and yearNo. Cit.Journal
Users of the world, unite! The challenges and opportunities of social mediaKaplan and Haenlein (2010) 7,270Bus. Horiz
Social media? Get serious! Understanding the functional building blocks of social mediaKietzmann et al. (2011) 2,186Bus. Horiz.
Social media: The new hybrid element of the promotion mixMangold and Faulds (2009) 1,654Bus. Horiz.
Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic marketsForman et al. (2008) 1,156Inf. Syst. Res.
Why people use social media: a uses and gratifications approachWhiting and Williams (2013) 929Qual. Mark. Res.
Social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated contentGoh et al. (2013) 889Inf. Syst. Res.
The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookingsYe et al. (2011) 763Comput. Hum. Behav.
What makes a useful online review? Implication for travel product websitesLiu and Park (2015) 710Tour. Manag.
Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent Dirichlet allocationGuo et al. (2017) 704Tour. Manag.
Motivations for sharing tourism experiences through social mediaMunar and Jacobsen (2014) 660Tour. Manag.

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