Confirmatory factor analysis
| Factor | Indicator | Load | Cronbach's α | CR | AVE |
|---|---|---|---|---|---|
| Identity theft | IT1 | 0.94** | 0.85 | 0.81 | 0.59 |
| IT2 | 0.69** | ||||
| IT3 | 0.91** | ||||
| Legitimacy of companies | LC1 | 0.79** | 0.74 | 0.79 | 0.57 |
| LC2 | 0.82** | ||||
| LC3 | 0.62** | ||||
| Reporting fraud | RF1 | 0.77** | 0.82 | 0.76 | 0.56 |
| RF2 | 0.91** | ||||
| RF3 | 0.71** | ||||
| Checking red flags | CRF1 | 0.86** | 0.90 | 0.83 | 0.61 |
| CRF2 | 0.89** | ||||
| CRF3 | 0.78** | ||||
| Protection tools | PT1 | 0.88** | 0.91 | 0.87 | 0.65 |
| PT2 | 0.89** | ||||
| PT3 | 0.87** | ||||
| Reading terms and conditions | RTC1 | 0.89** | 0.86 | 0.77 | 0.63 |
| RTC2 | 0.80** | ||||
| RTC3 | 0.73** | ||||
| Online buying intensity | OnlineB1 | 0.97** | 0.85 | 0.84 | 0.69 |
| OnlineB2 | 0.96** | ||||
| OnlineB3 | 0.73** | ||||
| Trust in sellers online | Trust1 | 0.97** | 0.92 | 0.81 | 0.64 |
| Trust2 | 0.84** | ||||
| Trust3 | 0.83** | ||||
| Perceived financial risk when buying online | Risk1 | 0.88** | 0.93 | 0.85 | 0.67 |
| Risk2 | 0.95** | ||||
| Risk3 | 0.94** | ||||
| Risk4 | 0.86** | ||||
| Model Fit Indices (Below) | |||||
| CHI-Square = 2289.967; df = 563; TLI = 0.901; CFI = 0.913; IFI = 0.912; RMSEA = 0.078 | |||||
| Factor | Indicator | Load | Cronbach's α | CR | AVE |
|---|---|---|---|---|---|
| IT1 | 0.94** | 0.85 | 0.81 | 0.59 | |
| IT2 | 0.69** | ||||
| IT3 | 0.91** | ||||
| LC1 | 0.79** | 0.74 | 0.79 | 0.57 | |
| LC2 | 0.82** | ||||
| LC3 | 0.62** | ||||
| RF1 | 0.77** | 0.82 | 0.76 | 0.56 | |
| RF2 | 0.91** | ||||
| RF3 | 0.71** | ||||
| CRF1 | 0.86** | 0.90 | 0.83 | 0.61 | |
| CRF2 | 0.89** | ||||
| CRF3 | 0.78** | ||||
| PT1 | 0.88** | 0.91 | 0.87 | 0.65 | |
| PT2 | 0.89** | ||||
| PT3 | 0.87** | ||||
| RTC1 | 0.89** | 0.86 | 0.77 | 0.63 | |
| RTC2 | 0.80** | ||||
| RTC3 | 0.73** | ||||
| Online buying intensity | OnlineB1 | 0.97** | 0.85 | 0.84 | 0.69 |
| OnlineB2 | 0.96** | ||||
| OnlineB3 | 0.73** | ||||
| Trust in sellers online | Trust1 | 0.97** | 0.92 | 0.81 | 0.64 |
| Trust2 | 0.84** | ||||
| Trust3 | 0.83** | ||||
| Perceived financial risk when buying online | Risk1 | 0.88** | 0.93 | 0.85 | 0.67 |
| Risk2 | 0.95** | ||||
| Risk3 | 0.94** | ||||
| Risk4 | 0.86** | ||||
| CHI-Square = 2289.967; df = 563; TLI = 0.901; CFI = 0.913; IFI = 0.912; RMSEA = 0.078 | |||||
Note(s): *p < 0.05; **p < 0.01
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