Table 3

Confirmatory factor analysis

FactorIndicatorLoadCronbach's αCRAVE
Identity theftIT10.94**0.850.810.59
IT20.69**
IT30.91**
Legitimacy of companiesLC10.79**0.740.790.57
LC20.82**
LC30.62**
Reporting fraudRF10.77**0.820.760.56
RF20.91**
RF30.71**
Checking red flagsCRF10.86**0.900.830.61
CRF20.89**
CRF30.78**
Protection toolsPT10.88**0.910.870.65
PT20.89**
PT30.87**
Reading terms and conditionsRTC10.89**0.860.770.63
RTC20.80**
RTC30.73**
Online buying intensityOnlineB10.97**0.850.840.69
OnlineB20.96**
OnlineB30.73**
Trust in sellers onlineTrust10.97**0.920.810.64
Trust20.84**
Trust30.83**
Perceived financial risk when buying onlineRisk10.88**0.930.850.67
Risk20.95**
Risk30.94**
Risk40.86**
Model Fit Indices (Below)
CHI-Square = 2289.967; df = 563; TLI = 0.901; CFI = 0.913; IFI = 0.912; RMSEA = 0.078

Note(s): *p < 0.05; **p < 0.01

Source(s): Author's own work

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