Illustrative data and coding structure: controls (exposure bandwidth, temporal cadence) and breakdown modes (stall, flood, churn)
| Illustrative data excerpt (ID) | First-order open code (informant-near) | Second-order theme | Aggregate dimension |
|---|---|---|---|
| “I had no savings, no investors, and worked from a borrowed desk” (I4) | Minimal slack to risk at once (bandwidth) | Control settings (exposure bandwidth and temporal cadence) | Controls |
| “With very limited capital, I had to start very modestly … buy on credit” (I8) | Resource tightness constrains bet size (bandwidth) | ||
| “Sometimes I struggled to pay rent” (I7) | Tight liquidity limits parallel probes (bandwidth) | ||
| “I started with only 5,000 BDT …” (I10) | Cap on exposure per cycle (bandwidth) | ||
| “I saved from tutoring … little by little” (I3) | Micro-exposures accumulated over time (bandwidth) | ||
| “I used to give free samples—‘try it once, if you don't like it, don't take it’” (I4) | Tiny, reversible bets with bounded downside (bandwidth) | ||
| [synthesis] We ran 2–3 probes in parallel only once small wins created slack | Parallelism increases with slack (bandwidth) | ||
| “Every quarter, it's an inflection point … constant evolution in my role” (I18) | Review cadence set to quarterly inflection points (cadence) | ||
| “I can only predict 10–20% … inflation makes it impossible to stick to plans” (I22) | Shortened planning horizon; faster feedback needs (cadence) | ||
| “When things went wrong, I quickly adjusted and tried again” (I6) | Cycle-time compression after setbacks (cadence) | ||
| [synthesis] After early wins cycles lengthened; aftershocks cycles shortened | Cadence tuned to evidence strength (cadence) | ||
| “Sometimes I felt I might have taken the wrong path … wanted to give up” (I5) | Prolonged hesitation after setbacks | Stall (over-prevention) | Breakdown modes |
| [synthesis] After a shock we kept narrowing exposure; probes were delayed | Probe avoidance post-shock | ||
| “Food would often go to waste, and I faced losses” (I7) | Over-extension produced waste/losses | Flood (over-promotion) | |
| [synthesis] Too many bets launched without readouts; losses accumulated | Undisciplined proliferation without evidence | ||
| [synthesis] We switched offerings before signals matured; customers confused | Premature switching before readouts | Churn (mistimed switching) | |
| [synthesis] Frequent reversals increased coordination costs, eroded legitimacy | Oscillation costs from rapid reversals |
| Illustrative data excerpt (ID) | First-order open code (informant-near) | Second-order theme | Aggregate dimension |
|---|---|---|---|
| Minimal slack to risk at once (bandwidth) | Control settings (exposure bandwidth and temporal cadence) | Controls | |
| Resource tightness constrains bet size (bandwidth) | |||
| Tight liquidity limits parallel probes (bandwidth) | |||
| Cap on exposure per cycle (bandwidth) | |||
| Micro-exposures accumulated over time (bandwidth) | |||
| Tiny, reversible bets with bounded downside (bandwidth) | |||
| Parallelism increases with slack (bandwidth) | |||
| Review cadence set to quarterly inflection points (cadence) | |||
| Shortened planning horizon; faster feedback needs (cadence) | |||
| Cycle-time compression after setbacks (cadence) | |||
| Cadence tuned to evidence strength (cadence) | |||
| Prolonged hesitation after setbacks | Stall (over-prevention) | Breakdown modes | |
| Probe avoidance post-shock | |||
| Over-extension produced waste/losses | Flood (over-promotion) | ||
| Undisciplined proliferation without evidence | |||
| Premature switching before readouts | Churn (mistimed switching) | ||
| Oscillation costs from rapid reversals |
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